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  • 學位論文

草莓族的意識型態與對中華民國國旗認同度關係之研究

A Study on the Relationship between the Ideology of Taiwan’s “Strawberry Generation” andTheir Identification with National Flag

指導教授 : 王希俊
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摘要


本研究旨在探討台灣民眾20歲~29歲,俗稱草莓族的意識型態與對中華民國國旗認同度之關係。針對不同基本背景的對象進行下列研究:一、瞭解草莓族人口變項在意識型態上的認同度差異;二、瞭解草莓族人口變項對中華民國國旗象徵主權的認同度差異;三、探討草莓族的意識型態與對國旗認同度之相關。 本研究以自編「草莓族的意識型態與對中華民國國旗認同度調查表」作為資料蒐集及測量工具,透過104人力銀行資料庫採分層隨機抽樣取得受試樣本。量表編制先進行預試,求得Cronbach α係數以檢視問卷信效度。問卷正式施測後先進行敘述性統計量呈現原始資料整理和分析結果,再以變異數分析、多元迴歸、逐步迴歸分析等統計方法進行資料處理和推論各研究問題。 研究結果發現:1. 在意識型態上,草莓族最關心環保議題,最不關心政治議題。2. 在國旗認同度上,草莓族對青天白日滿地紅旗代表國家主權抱持高度認同態度。3. 草莓族的意識型態會因性別、年齡、學歷、職業、收入的不同而有顯著差異。4. 草莓族對國旗的認同,只因職業不同而有顯著差異,其他變項則不會有影響。5. 草莓族的意識型態確實可以有效預測國旗認同度。6. 草莓族的意識型態可以解釋國旗認同度,當中又以環保意識的影響最明顯。 綜合研究過程及分析結果得到結論:1. 生長背景與時代變遷影響意識型態的形成。2. 草莓族對青天白日滿地紅國旗有明確的態度。3. 國族尊嚴、國際競爭力、產業轉型升級是草莓族的共同願景。另建議產業界面對草莓族的工作表現或政黨團體在國旗議題的處理上,能採取較公平且客觀立場。

關鍵字

草莓族 意識型態 主權 符號 認同

並列摘要


The research aims to investigate the ideology in many aspects of the age group of 20~29, the so called strawberry generation in Taiwan, and to realize their identification with national flag. Three main research objectives are: 1. to analyze the difference of ideology among strawberry generation, 2. to analyze the identity difference toward national flag among strawberry generation, and 3. to investigate the relationship between their ideology and identification toward national flag. Using the 104 Job Bank, the largest on-line job search site in Taiwan, database as universe, the research subjects are selected through stratified random sampling. Surveys were conducted through email. A pre-test was conducted to obtain descriptive statistics to verify the confidence and validity of the questionnaires design. After the formal test, statistical analysis through running dependent analysis of ANOVA, multiple regression, stepwise regression results indicate following findings: F. 1: Ideologically, this group is most concerned with the environmental issues, while the political issues are their least concern. F. 2: In terms of their identification with the ROC national flag, this group positively agrees on the flag is the symbol to represent contemporary Taiwan as a sovereign state. F. 3: Gender, age, education, profession, and income are significant factors that influence ideology leanings within the strawberry group. F. 4: Profession is the significant factor influenced on their identifications with the ROC national flag within the strawberry group; while other factors show no significance. F. 5: The ideology of the strawberry group is proved to be an effective factor making prediction on their identification with national flag. F. 6: The ideology of the strawberry group is able to explain their identification with the national flag; notably, environmental issue, among all others, is the most significant factor. The implications are as follows: 1.The change of times and background will influence the development of ideology. 2. Taiwan’s strawberry generation has the consistence of attitude toward national flag. 3. Youth generation is prospecting for national dignity, global competitiveness and advancing conventional industries to the higher class. This study may provide a basis for objective and rational debates for industrial circles regarding youth generation’s performance, and for politic parties regarding existing ROC national flag issues.

並列關鍵字

strawberry generation ideology sovereignty symbol identity

參考文獻


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