本研究為一調查研究且採用自填式問卷為研究工具,主要目的在於探討大學女生外表吸引力知覺與塑身美容行為的現況及其相關因素。母群體為九十學年度第二學期就讀於台北市某大學日間部一至三年級全體女學生,以分層集束抽樣方式,選取16個班級的女學生為研究對象,最後得有效樣本469人。所得資料以單因子變異數分析、皮爾森積差相關及複迴歸分析來進行處理,並得到以下重要結果: 一、研究對象在外表自評、性感魅力及身體滿意度這三方面,是偏向較不滿意的。身體滿意度方面,特別在大腿、臀部、腹部、小腿、體重最不滿意。在體重意識知覺上是偏向較關注體重的;而且相信外表會影響事業和人際關係。 二、在塑身行為方面,以使用飲食控制法的人最多。在美容行為方面,以使用保養化妝品的人最多。而塑身美容的主要場所則為家裡。 三、研究對象的外表注重程度愈高,其對自我外表的評價愈滿意、對自我體重愈關注、愈覺得自己是性感魅力、愈覺外表對事業或人際是有影響力的、對身體滿意度也愈高,塑身美容行為愈多。 四、研究對象對傳媒訊息愈認同,則對自我體重愈關注、愈覺外表對事業或人際是有影響力的、對身體滿意度也愈低、塑身美容行為愈多。 五、個人因素、社會文化因素和外表吸引力知覺,可解釋塑身行為的總變異量達32.2﹪,其中又以個人因素中的體重意識的影響力最大,其次為傳媒訊息。 六、個人因素、社會文化因素和外表吸引力知覺,可解釋美容行為的總變異量達35.4﹪,其中以社會文化因素中的傳媒訊息的影響力最大。
The purpose of this study is to explore physical attractiveness and acts of body shaping and beauty treatment of college females. The sample (n=469) is selected by stratified cluster sampling. Data are collected through self-administered questionnaires. The results are as follows: 1. In general, the respondents of the study group show their dissatisfaction in self-evaluation of appearance, sexual charm, and satisfaction of the body. With respect to the satisfaction of the body, the most dissatisfied parts are the thigh, the buttock, the abdomen, the calf, and body weight. Concerning the consciousness of body weight, they tend to pay more attention to it; in addition, they believe that appearance would influence one’s career and human relationship. 2. Most respondents use diet control in their acts of body shaping. Most respondents apply cosmetics in their acts of beauty treatment. The major domain to practice the act of body shaping and beauty treatment is at home. 3. For the respondents, the more attention paid to their appearance, the more satisfactory they are with their own appearance, the more concern they show with their body weight, the more sexually charming they think of themselves as, the more belief they hold in the influence of appearance on career and human relationship, the more satisfaction they feel over the body, and the more acts of body shaping and beauty treatment they exhibit. 4. For the respondents, the more recognition they pay to the mass media, the more concern they show with their body weight, the more belief they hold in the influence of appearance on career and human relationship, the less satisfaction they feel over the body, and the more acts of body shaping and beauty treatment they exhibit. 5. Individual, social and cultural factors, plus the consciousness of appearance attraction included, the variance which accounts for the acts of body shaping amounts to 32.2%; the most influential is the consciousness of the body weight in the individual factors; the next is the message from the mass media. 6. Individual, social and cultural factors, plus the consciousness of appearance attraction included, the variance which accounts for the acts of beauty treatment amounts to 35.4%; the most influential is the effect of the mass media in social and cultural factors.
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