隨著科技時勢結構的演變,人們的生活需求與喜愛的物質也日益增多,公仔造形也就隨著流行科技文化的腳步,迅速地改變它原有的型態與模式,為了順應時代潮流與商品運用結合,公仔進而從簡單的把玩娛樂價值外,迅速的轉變成為現今的獨創性造形公仔,不僅能夠滿足消費者的需求、喜愛、收藏價值,更能因應數位科技時代潮流的演變,這將是一種過程中的轉換。公仔從某一個角度來講,其實是打破原有的價值意義並延續現代流行的腳步,並將公仔極度商業化和視覺符碼化並與企業品牌合作經營,創造雙贏利益經營模式。面對流行文化不斷的衝擊演變,現今設計師所設計的公仔商品,總是要能找到自己生存的定位與方向,來因應市場淘汰與生存的危機,並運用數位科技的技術結合與開發,找出適合存在的潛能與商機。而本研究運用訪談法與問卷調查,試圖了解現今公仔造形趨勢與消費行為模式,並做進一步做分析與歸納中得到,設計師公仔在造形上的呈現偏好,也就是以獨特性和可愛姓兩種風格較為大眾喜愛,在色系上則以色彩鮮明的色系較為討喜。而近年來設計師所開發的造形性公仔,從流行發燒至今,在市場上也有慢慢退燒的跡象,使得設計師造形公仔在市場上,必須重新尋求適合自己的風格與定位。
While the trend and structure of technology is changing, people’s needs and preferred materials is increasing. Therefore, the models of art toys also diversify in association with the evolution of the popular techno-culture. Going with the stream, art toys are not only produced for entertainment purpose, but are a platform to demonstrate the designer’s original concepts. Those toys can satisfy consumers’ needs, preference, and collection value. In addition, they can also be presented by the ever changing digital technology. In fact, art toys break the initial meaning and create a modern and fashionable value. Commercialized art toys become visual codes, which are cooperated with enterprises’ brands to create the win-win benefit. However, facing the change of popular culture, designers of art toys need to come up with their own styles and directions in order to survive in the highly competitive marketplace. As a result, they have to apply digital technology to the development of potential businesses. Using the skills of interview and questionnaire, this study conducted a survey on the trend of art toys and the current consumer’s behavioral infrastructure. The interpretation of the survey indicates the models of the preferred art toys are the most unique and the cutest. The survey also finds colorful art toys are more popular. However, the trend of art toys has been cooling down recently. Thus, the designers must pursue proper styles and re-position themselves in the market once again.
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