連鎖美妝通路管理人員其主動性人格特質、工作特性及其敬業度之研究

The study of the Relationship among Proactive Personality, Job Characteristics and Employee Engagement for Beauty Retailer Channel Managers

吳巧汶(Wu, Chiao Wen)

指導教授 ： 林淑慧

國立中正大學/社會科學院/勞工關係學研究所/碩士(2013年)

摘要

連鎖美妝通路門市管理及營運管理是企業擴張核心因素之一，換言之，招募及培養管理人員對連鎖通路來說也相對重要。具有主動性人格特質的管理人員是否能透過工作特性的強化，以激勵員工對組織產升員工敬業度，本研究以工作特性之五個子構面為干擾變項，探討通路管理人員之人格特質與工作特性對其敬業度的影響。研究目的為藉以讓企業瞭解通路管理階層需具備主動性人格特質之重要性，找出影響員工敬業度之關鍵工作特性，建議規劃適用於管理人員的管理措施，進而提升管理人員對公司組織的敬業度。

本研究以國內連鎖美妝通路之門市管理人員為研究對象，於企業之經理人會議發放問卷，回收241份有效問卷，運用統計方法檢定假設，研究顯示：
一、主動性人格特質對其敬業度有顯著正向影響
二、技能多樣性、任務完整性、工作回饋性與其敬業度之間有顯著正向關係
三、工作回饋性對主動性人格特質與員工敬業度的關係有干擾效果

具有主動性人格特質的管理人員，將能主動自我調整情緒推升個人能力展現更好的工作價值，研究也發現工作回饋的強度影響管理人員是否能維持敬業持久度，以及教育程度差異影響工作認知與資深管理人員敬業度，因此根據研究結果提出相關實務建議。

關鍵字

員工敬業度 ； 工作特性 ； 主動性人格特質 ； 管理人員 ； 連鎖通路

並列摘要

Retail management and operational management are core factors in business expansion. In other words, recruitment and training manager are important factors in chain of beauty retailers. Can proactive managers motivate employee engagement through enhanced job characteristics? It’s the major issue of this study.
This study examined the influences of job characteristics as the moderator of the relationship between proactive personality and employee engagement, aimed at understanding the necessity of being proactive for channel manager and identified the key characteristics which impact employee engagement. In order to recommend administrative measures and practices which are appropriate for channel managers, and thus enhance employee engagement.
This sampling study is based on the managers of Beauty Chain Retailers in Taiwan. The total valid sample consisted of 241 and analyzed by AMOS and SPSS. The results are summarized as follow:
（1）Proactive personality positively effects on employee engagement.
（2）There has positive relationship between task variety and employee engage-ment.; There has positive relationship between task identity and employee engagement.; There has positive relationship between task feedback and employee engagement.
（3）Task Feedback partially moderates the relationship between proactive personality and employee engagement.

Finally, based on summery of this research, the study made the following suggestion
（1）Enterprise should emphasis on manager’s potential and recruit managers with a proactive personality, and select outstanding managers.
（2）The training key point is personal career development. Therefore, company should evaluate the demand of management and provide vocational training or on-the-job training to make enterprise growth.
（3）Enterprise should establish a fair and transparent promotion system, and have a career and competency review at regular to control human resource.
（4）Organization can use management by objectives(MBO) to enhance task feedback and to improve performance of senior managers who have low engagement.
（5）Organization should reduce span of management and establish smooth communication channels.

並列關鍵字

Job Characteristics ； Proactive Personality ； Manager ； Chain of Retailers ； Employee Engagement

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