《犀利人妻》電視劇的播出,以婚姻、外遇、第三者的題材在2010年開播後即掀起一股話題熱潮,頗有探究的價值。若以該劇做為論文的觀察主軸,不僅可以思考人類婚姻現象「第三者」的「社會文化」問題,也可一併觀察閱聽人的「讀者反應」態度,乃至更進一步反思「婚姻之外」的相關議題。以是,本論文先從外在形式之剖析再漸至內部議題之探究。在研究的第一部分:編輯與寫作策略,以張力製造、高潮安排、對比手法等敘事特點作為分析,再探討明星包裝、打造議題、創作名言的行銷手法藉以評析此劇受到閱聽眾青睞的原因,接著談電視劇的製播涉及電視台的商業利益,存有投其所好的部分,以故仍有難脫窠臼、譁眾取寵的情節。而研究的第二部分:人物角色分析,主要以性別社會的角度觀看劇中二大主角與配角,包括他們的性格、價值觀等,更利用劇中人物關係圖,說明配角們各盡其分發揮螺絲釘般不可或缺之效用,亦與主角們共織建置人際關係網絡,並藉由場域歸屬的不同,創造更多對話的可能性。研究的第三部分:從《犀利人妻》看「婚姻之外」議題,則先以生物科學及心理因素兩大視野來探討男主角的外遇事件,再述及衍伸的是伴隨外遇而來的第三者存在之現象,分別由社會文化對第三者的態度及相關牽涉的法律問題來加以討論。而本研究的結果顯示《犀》劇雖為一齣通俗劇,但在舊酒新瓶的營造下,仍成功的行銷本劇並傳達女性應擁的自覺意識。
When The show of “The Fierce Wife” comes out in 2010, it was overwhelmingly discussed concerning marriage, affair, and the third party. Therefore, the play of The Fierce Wife resonating the audience can have the value of exploration. If the show is taken as a thesis observation domain, it can not only inspire reader to think the issue of “the third party” and “social culture”, but also lead reader to observe the attitude of “reader response”, so that the “Extramarital” relevant discussion can be further inspired. The study is analyzed from external form gradually to internal spirit. The first section of the research: Editing and Writing Strategies, tension manufacturing, climax arrangement, contrast techniques, are as narrative features to analyze and to explore the marketing technique such as celebrity promotion, topic creation, famous saying creation to judge and discuss the reason what makes the show famous. Owing to meet the demands of audience preference, the sensational plots will still be made to make the business interests, and we have further discussion in the study. The second part of the research: character analysis, we discuss from the viewpoint of social gender to see the two major characters and supporting roles, including their characteristics and values. The relationship network of the characters explains the supporting roles creating the essential effect and making them as indispensable roles for the show. The supporting roles also build the mutual relationship network. Higher possibilities of more discussion can be made and through different field. The third section of the research: From The Fierce Wife show to see the issue of “Extramarital”, we discuss first on two perspectives of biological sciences and psychological factors to explore the affair of the leading role. Moreover, the phenomena of the existence of the third party are described, which include the viewpoint from social culture to the third party and the relevant law issues. The result of the study shows that even through “The Fierce Wife” is an ordinary show, the refreshing ideas also express successfully for women self-consciousness on the marketing.