Title

跨國企業子公司之企業社會責任研究:以新興市場為例

Translated Titles

The Study of Multinational Corporate Subsidiary's CSR Identification in Emerging Market

Authors

陳祐瑩

Key Words

文化距離 ; 國家風險 ; 社會關係 ; 資源投入 ; 企業社會責任認同 ; identification of CSR ; cultural distance ; country risk ; social network ; resource input

PublicationName

中正大學企業管理學系學位論文

Volume or Term/Year and Month of Publication

2016年

Academic Degree Category

碩士

Advisor

許嘉文

Content Language

繁體中文

Chinese Abstract

跨國企業經營海外市場的議題日益受到學界重視,企業社會責任是近年來企業管理領域之重要焦點,跨國企業也藉由投入企業社會責任促進於地主國經營的合法性。近年來新興市場對於跨國企業而言是海外投資的選擇之一,因此探討廠商於海外市場經營的投入因素與企業社會責任認同的關係與其影響是很重要的,值得進一步瞭解與探討。 本研究是針對資源投入、社會關係、國家風險、文化距離以及企業社會責任認同進行相關研究,並運用統計軟體SPSS第22版進行敘述性統計分析、相關分析以及迴歸分析進行探討。 主要研究結果如下: 一、 廠商的資源投入程度對於企業社會責任認同有正向且顯著的影響 二、 地主國的社會關係對於企業社會責任認同有正向且顯著的影響 三、 地主國的國家風險對於企業社會責任認同有負向影響,但未呈現顯著影響 四、 地主國的文化距離對於企業社會責任認同有正向且顯著的影響

English Abstract

The issue of multinational corporation’s action in overseas market becomes much more important, and MNCs implement corporate social responsibility to gain access to legitimacy; therefore, CSR has it importance as well. Recently, MNCs choose emerging markets as one of the choice of their investment, so the relation between MNCs’ inputs and identification of CSR worth further discussion. The research will mainly focus on the relation among resources, social network, country risk, cultural distance and identification of CSR. Descriptive statistics, correlation analysis, and regression analysis were conducted by means of SPSS 22th version. The main results of the research are indicated below: 1. Resource input has a positive and significant influence on the identification of CSR. 2. Social network has a positive and significant influence on the identification of CSR. 3. Country risk has a negative but insignificant influence on the identification of CSR. 4. Cultural distance has a positive and significant influence on the identification of CSR.

Topic Category 管理學院 > 企業管理學系
社會科學 > 管理學
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