This research is for the purpose of discussing Phalaenopsis Aphrodite Reichb.f. competitive advantage and further evaluates direction of the domestic Phalaenopsis Aphrodite Reichb.f. entrepreneur international marketing strategy. Because the present Phalaenopsis Aphrodite Reichb.f. research mostly is the breeding technology , the very few scholars discuss the business management of Phalaenopsis Aphrodite Reichb.f. This research consideration research goal and the data source obtain the way, and choose the qualitative research conduct this research. Selection document evaluation, semi-structured interview and observer as participant three way cross-over analysis correlation data. Discovered that our country in the breeding, the habitat and the policy has the competitive advantage. And the company enterprise most takes the high quality in the international marketing strategy direction, further consideration company size, the market environment makes the strategy plan.
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