本研究旨在探討生態旅遊區遊客在休閒倫理素養現況之情形,本研究以屏東縣內生態旅遊區為調查地區,以大鵬灣國家風景區及墾丁社頂自然公園遊客為本研究調查對象。採便利性抽樣方式發放問卷,有效回收問卷為375份,達93%回收率,並以SPSS17.0進行人口背景變項進行分析。研究結果顯示,一、研究樣本數為女性占多數、年齡介於21-40歲間、大學教育程度、月收入9999元以下為主;二、不同性別對休閒倫理表現沒有顯著差異;三、生態旅遊區遊客在休閒倫理表現上,在不從事違反社會規範、他人自由的自我約束能力的禁止行為構面表現最好,反之,在從事保護生態環境、參加活動志工的鼓勵行為構面表現最差。
The purpose of this study aims to explore tourists’ leisure ethic- literacy in the ecological tourism zones. Convenient sampling was employed for distributing survey questionnaires in this study. Thus, tourists from both the Dapeng Bay National Scenic Park and the Kenting Sheding Natural Park in Pingtung County, Taiwan were chosen as the research participants. A total of 375 valid questionnaires (93%) were collected and analyzed by SPSS 17.0. The findings of this study show that the majority of the tourists in the two national parks were female aged between 21 and 40, with college education, and monthly income lower than 9,999 NT dollars. Additionally, there is no significant difference between male and female tourists toward leisure ethnic literacy. Finally, regarding tourists’ leisure ethnic literacy, the forbidden behavior domain obtained the highest scores, indicating most of the tourists seldom do the forbidden behaviors. In contrast, the encouraged behavior domain obtained the lowest scores, indicating the tourists will not actively share or participate in leisure related activities or behaviors.
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