老一輩的人常說,吃藥是「有病治病,沒病強身」,國內民眾使用過後,甚至還會開始介紹自己的親朋好友購買坊間口耳相傳的有效藥品。而國人愛吃藥的問題,引發出的不只是藥品市場的商機,也導致許多其他的問題。 銀髮族使用成藥的比例,並未隨著醫療進步來減少,且購買成藥導致喪失健康的案例層出不窮,以銀髮族購買賣藥電台成藥案例最為醒目。本研究將結合健康信念模式、計劃行為理論與社會認知理論三論點,深入探討銀髮族購買成藥、使用成藥之行為探討。 本研究目的在於:探討銀髮族之成藥用藥行為、探討銀髮族使用成藥行為與健康信念模式、計畫行為理論模式、社會認知理論之關係。 成果驗證1、健康信念模式適用於驗證銀髮族使用成藥議題。2、社會認知模式適用於驗證銀髮族使用成藥議題。3、計劃行為理論模式適用於驗證銀髮族使用成藥議題。4、結合健康信念模式、社會認知理論模式與計劃行為理論模式,做整合性驗證適用於銀髮族使用成藥議題。對於學術與業界之貢獻在於1. 瞭解銀髮族之用藥行為,作為未來公共衛教之執行參考依據。2. 在用藥行為上,可深入了解銀髮族需求,教導並給予正確健康用藥知識與行為。
Elders often said that taking medicine means sick treats an illness, not sick builds up body strength. After people use that, they will introduce own relatives and friends to purchase the effective medicines. However, the problem of people like to take medicines not only cause the opportunity of medicine market and also lead many other problems. The market requirement stays increasing via health-conscious and the factor of elderly population. The findings indicated that the expense rising of healthy insurance made the pharmacy and the prepared medicine 20% grew up. The Purpose of this study was to explore the relationship among medical treatment and the behavior of elders use medicines, social support and the attitude of elders use medicines, and health belief and the behavior of elders use medicines. This study employed the Theory of Social Cognition and Planned behavior, and the Mode of healthy Belief as the framework to explain the behavior of elders purchase and use medicines.
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