現今社會中,企業必須要不斷的創新產品和服務才能在競爭激烈的商業環境生存,然而,創新產品有很高的失敗率,是因為產品的供應商大多數都不考慮使用者的需求,此外,由於部落格的普及,有越來越多的企業,嘗試從部落格的評語當中獲取使用者的想法和喜好,另一方面,由於專利文件取得容易,企業不僅可透過專利文件了解目前技術發展的趨勢,更能開發創新技術,因此,企業需要一套有系統的方法來發現顧客的聲音和專利技術,進而根據他們來開發新產品。 本研究提出一個“植基於網頁探勘之創新產品發展模型”,包含了有七種工具,包括有文字探勘(Text Miming)、品質機能展開(QFD)、創意問題解決理論(TRIZ)、模糊語意(Fuzzy Linguistic)、包式概念選擇法(Pugh Selection)、精確狩野模式(Refined Kano Model)以及I-S模式,首先利用文字探勘挖掘使用者需求和專利文件技術,然後再透過品質機能展開找到需求與需求和技術與技術之間的矛盾,接著利用其矛盾關係,透過創意問題解決理論去創新功能,再透過模糊語意問卷和包式概念問卷,評估專家意見,最後再透過精確狩野模式和I-S模式來驗證消費者的意見。以線上音樂證明本研究提出的方法有效性。
Nowadays, enterprises need to continuously develop innovative products and services for survival in fiercely commercial competition. However, there is a high rate of failure for creating new products because products suppliers do not consider customers’ needs. Besides, due to the popularity of blogs, there are more and more enterprisers attempt to extract useful ideas and customer preferences from bloggers’ comments. On the other hand, patent documents can easily be obtained. By using these documents, enterprise can not only understand the trends of technology development, but also creat of innovative technologies base on them. Thus, enterprises need a systematic and effective method to discover the voice of customers and patents of technology and then based on them to develop new products. This study proposes a new service creation procedure called “web mining based innovation product development method” which contains seven tools including text miming, quality function deployment (QFD), the theory of inventive problem solving (TRIZ), Fuzzy Linguistic, refined Kano model and I-S model. Firstly, our method extracts consumers’ needs by using text miming and then uses QFD to find contradiction of the needs and technology. Next, based on the contradiction relationship between needs and technology, new service functions can be created by using TRIZ. Fuzzy questionnaires and pugh concept selection are employed to evaluate the new created service functions by domain experts. Finally, refined Kano model and I-S model have been used to verify consumer’s opinions toward these new innovative services. A real case of online music services creation has been provided to demonstrate the effectiveness of our method.