高雄市居民之價值觀與生活型態對休閒活動偏好影響之研究

A Study of the Influences of Kaohsiung Citizens’ Values and Lifestyles on Leisure Activity Preferences.

張簡仁榮(Ren-Rong ChangChien)

指導教授 ： 鄭政宗

朝陽科技大學/管理學院/休閒事業管理系/碩士(2011年)

摘要

本研究旨於探討高雄市居民之價值觀與生活型態對休閒活動偏好之影響。以非隨機配額抽樣法於2010年11月27日至12月16日期間，前往高雄市十一個行政區域針對當地居民進行問卷調查；發放問卷420份，有效問卷407份，回收率96.9%。資料經統計分析後，發現如下：一、高雄市居民之價值觀重視程度高；且居民最重視「道德價值」，其次是「個人價值」，最後為「社會價值」。生活型態中，高雄市居民認為參與休閒活動能使自己釋放壓力；對於參與高雄市夜間休閒活動亦有興趣；且居民認為整體市民之休閒文化素養是不錯的。高雄市居民之休閒活動偏好以「知性藝文型」最高，其次為「團康社交型」，接著是「閒逸消遣型」，而「運動健身型」及「娛樂嗜好型」之偏好程度略同。高雄市居民所偏好之前三項休閒活動依序為「人際活動」、「影音娛樂」及「水岸空間休閒活動」；而較不偏好之前三項休閒活動依序為「深夜娛樂活動」、「宗教活動」與「博奕嗜好」。此外，高雄市居民對於發展夜間休閒的看法持正向觀點；且其較為偏好參與「偏日、夜間」型態之休閒活動，而「偏日間」及「偏夜間」兩型態之休閒活動偏好程度呈現均等現象。二、不同「年齡」、「婚姻狀況」、「有無子女」、「家庭生命週期」、「職業」及「每週平均運動天數」之高雄市居民，其價值觀與生活型態及休閒活動偏好皆具顯著差異；另外，不同高雄市居民之「每年國內平均旅遊次數」於價值觀亦具顯著差異；不同「性別」、「教育程度」、「每月參與休閒活動平均可支配金額」及「每年國內平均旅遊次數」之高雄市居民，其生活型態亦有顯著差異；不同高雄市居民之「性別」、「教育程度」及「平均月收入」於休閒活動偏好亦具顯著差異。三、高雄市居民之價值觀與生活型態對其休閒活動偏好具有影響性。

關鍵字

休閒活動偏好 ； 生活型態 ； 價值觀

並列摘要

This study aimed to explore the influences of Kaohsiung citizens’ values and lifestyles on leisure activity preferences. Non-random quota sampling was adopted for the survey conducted during 2010/11/27~2010/12/26. The research subjects were residents in the 11 districts of Kaohsiung City. 420 questionnaires were distributed with 407 of them retrieved. The response rate was 96.9%. These data were analyzed with statistical methods and the findings include: (1) Kaohsiung citizens paid much attention to values. The values they cared about the most were “moral values”, followed by “personal values”, while “social values” were the values they cared about the least. In the aspect of lifestyles, Kaohsiung citizens believed that participating in leisure activities helped them to release pressure. They were also interested in the night activities in Kaohsiung City. They believed that the overall literacy of leisure culture was good. Kaohsiung citizens’ favorite leisure activity type was “art and culture”, followed by “group/social contact” and “relief and recreation”. The degrees of preference for “sports and fitness” and “entertainment and hobby” were the same. The top 3 leisure activities Kaohsiung citizens preferred were “social activities”, “video/audio entertainment”, and “water-shore space activities”. And the top 3 activities they disliked were “deep night recreational activities”, “religious activities”, and “gambling as a hobby”. In addition, Kaohsiung citizens had a positive view on the development of night activities. They preferred to participate in “daytime and nighttime” activities while their equal preferences for “daytime” and “nighttime” were equal. (2) Kaohsiung citizens with differences in “age”, “marital status”, “with/without child(ren)”, “family life cycle”, “occupation”, and “average number of days with exercise per week” were significantly different in values, lifestyles, and leisure activity preferences. In addition, different Kaohsiung citizens also had significantly different values in “average number of domestic trips per year”. Kaohsiung citizens with differences in “gender”, “educational background”, “average disposable money spent in participating in leisure activities per month”, and “average number of domestic trips per year” were significantly different in lifestyles. Kaohsiung citizens with differences in “gender”, “educational background”, and “average monthly income” were significantly different in leisure activity preferences. (3) There were influences of Kaohsiung citizens’ values and lifestyles on leisure activity preferences.

並列關鍵字

leisure activity preference ； values ； lifestyle

參考文獻

陳沛悌、江羽涵、裴蕾、陳甫鼎（2009）。溫泉餐廳消費行為之研究－以行義路溫泉餐廳消費者為例。休閒事業研究，7（3），63-84。

陳俊宏、陳鎰明（2008）。雲林縣獨居老人休閒活動參與現況之研究。運動休閒產業管理學術研討會論文集，2，110-120。

曾慈慧、沈進成、林銘昌（2008）。菲律賓與泰國勞工休閒活動與生活滿意度比較之研究。社會與區域發展學報，1（1），27-59。

黃輝雄、王瑞顯、郭念德（2006）。餐旅管理系學生擇業之工作價值觀探討－以台灣南部某科技大學為例。嘉南學報（人文類），32，508-519。

吳慶烜（2006）。從習癖、場域論後SARS時代台灣休閒活動參與之改變－以南部醫護人員為例。嘉南學報，32，384-398。