Due to the rapid development of television technology, the TV shopping market continued to expand, so the insurance marketing to television media as a major pipeline, making the insurance market, the competition is fierce. Therefore, this study people over the age of 20 in Taichung for the questionnaire survey, using descriptive statistics method of investment-oriented insurance in Marketing on TV shopping channels. The results showed that age, the frequency of time watching television and browsing through TV shopping, on the TV marketing of investment insurance have a higher acceptance, therefore, content design, can target the characteristics of this area, do further Study design, in order to achieve maximum program effectiveness, so that the performance of the industry to obtain the best results.