A Study of Current Status and Future Development of Golf Industry in Taiwan
觀光政策 ； 人才培訓 ； 運動觀光 ； tourism policy ； human resource training and development ； sport tourism
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The purpose of this study was to investigate the current golf development in Taiwan and further propose suggestions based on the characteristics of golf development in the USA, Korea, Thailand, Japan, and China. The methodology included document analysis and semi-structured interview. Data were collected from 7 participants, coming from the government, academic or the practice of golf sport. Results showed that the current plan for training teenage golfers is not good enough and nor widely known, and a professional coach training and development system is also absent, which is one of the causes of insufficient competitiveness of our golfers. As to management of golf courses, the playability in some courses is poor and should be improved. The ineffective implementation of the golf tourism policy is also a barrier to development of golf sport in our nation. Finally, based on the strengths of other nations, this study proposed the following suggestions: In human resource training and development, our nation can adopt the government-industry collaboration model in China to establish a specialized training and development center. Besides, our nation can also learn from Korea in development of holiday or summer golf camps and courses to increase the international visibility of our professional players. The US privilege system for teenage golfers can also be a reference of our nation in facilitating all-round development of domestic athletes. As to management of golf courses, businesses should promote the benefits of golf sport to improve public perception of this sport. Moreover, they should upgrade golf courses and control the number of concurrent players on the course to improve the playability of the course and the safety of golf players. The government authority concerned can also develop a survey and appraisal system to improve the competitiveness and facilitate the sustainable development of domestic golf businesses.
管理學院 > 休閒事業管理系