消費者對海洋深層水及健康促進行為之研究

The Study Of Deep-Sea Water and Health-Promoting Behaviors For Consumers

林中柱(Jhe-Jhen Lin)

指導教授 ： 陳景元

中臺科技大學/管理學院/健康產業管理研究所/碩士(2012年)

https://doi.org/10.6822/CTUST.2012.00030

摘要

背景：對人類而言，「海洋深層水」扮演著重要的角色，水深200 公尺以下的海水，都可稱為，具有低溫、潔淨及富營養性等特徵，消費者購買相關食品、飲料、藥品、美容及休閒觀光等多重用途。因屬於創新產品，引起本研究對「海洋深層水」之興趣。
目的：本研究旨探討消費者對海洋深層水之認知及其提升健康促進行為，進行分析比較其差異性。
方法：在研究程序上，為更深入了解消費者對海洋深層水的認知及是否能夠成為健康促進的的一部分，以個案訪談為輔，問卷調查為主。
結果：本研究了解海洋深層水除了可以有效促進身體健康之方法，還可融合健康產業提升競爭力，為此本研究提出具體建議，期有助於能源在健康產業之永續利用。
關鍵字：消費者特性、海洋深層水、健康促進。

關鍵字

健康促進行為 ； 海洋深層水

並列摘要

Objectives：For humans, "deep-sea water," play an important role in water depths below 200 meters, may be called, has a low temperature, clean and nutritious and other features, consumers purchase related food, beverage, pharmaceutical, Beauty and the multiple leisure use. Because they belong to innovative products, causing the study of the "deep-sea water" of interest.
Purpose：This study aims to explore the deep ocean water consumers and raise awareness of health-promoting behaviors, conduct analysis and comparison of their differences.
Methods：In the study procedures, a more in-depth understanding of consumer awareness and deep-sea water is able to become part of health promotion, case by case, supplemented by interviews, questionnaires based
Conclusions：In this study, in addition to the pre-understanding of deep ocean water can be effective ways to promote physical health, but also integration of the health industry to enhance competitiveness, for which specific recommendations in this study, the health industry in the period to help the sustainable energy use.
Key words：Consumer characteristics, deep-sea water, health promotion

並列關鍵字

Consumers ； Health-Promoting

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