國小高年級學童綠色消費知識、態度與行為之關係研究--以臺中市為例

A Study on the Relationships among Green Consumption Knowledge, Attitude and Behaviors of Senior Students of Elementary Schools in Taichung City

周家慧(Chia-hui Chou)

指導教授 ： 陳聰文

中臺科技大學/護理學院/文教事業經營研究所/碩士(2010年)

摘要

本研究旨在探討臺中市國小高年級學童的綠色消費知識、態度與行為之現況與關係。本研究採問卷調查法，所得資料以描述性統計分析、t-test考驗、單因子變異數分析、皮爾遜積差相關分析及多元迴歸分析等統計方法進行資料的分析與討論。 研究結果如下： 一、大部分受試者在綠色消費知識、態度與行為多具有正向的表現；且彼此呈現顯著正相關。 二、綠色消費的4R原則中以「資源回收」的表現較好，且4R原則兩兩間亦呈現顯著正相關。 三、學童因零用錢、家庭社經地位、接觸環保資訊、家庭生活環保程度的不同，而在綠色消費知識上有顯著差異。 四、學童因性別、年級、零用錢、家庭社經地位、接觸環保資訊、環保活動參與經驗、家庭生活環保程度的不同，而在綠色消費態度上有顯著差異。 五、學童因零用錢、家庭社經地位、接觸環保資訊、環保活動參與經驗、家庭生活環保程度的不同，而在綠色消費行為上有顯著差異。

關鍵字

綠色消費行為 ； 國小高年級學童 ； 綠色消費態度 ； 綠色消費知識

並列摘要

The main purpose of this study was to explore the status of and the relationship between green consumption knowledge, attitude, and behaviors of senior students of elementary schools in Taichung City. Questionnaire was used in the study. A variety of statistic methods such as descriptive statistics, t-test, one-way ANOVA, Pearson product-moment correlation and multiple regression were used to analyze the collected data.
The major findings of this study are as follows:
1. Most participants showed positive performance in green consumption. There were significant positive correlations between green consumption knowledge, attitude, and behavior.
2. The behavior of recycling was better than the behaviors of refusing, reducing, and reusing. And there were significant positive correlation among refusing, reducing, reusing and recycling.
3. There were significant differences in elementary students’ green consumption knowledge on account of factors such as “allowance”, “socio-economic status”, “access to environmental information”, and “the degree of environmental consciousness in the family”.
4. There were significant differences in elementary students’ green consumption attitude due to the factors of “gender”, “grades”, “allowance”, “socio-economic status”, “access to environmental information”, “participation in environmental activities”, and “the degree of environmental consciousness in the family”.
5. There were significant differences in elementary students’ green consumption behavior because of the factors such as “allowance”, “socio-economic status”, “access to environmental information”, “participation in environmental activities” and “the degree of environmental consciousness in the family”.

並列關鍵字

green consumption behavior ； green consumption attitude ； senior students of elementary school ； green consumption knowledge

參考文獻

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