專家決策系統於休閒鞋設計之探討

The Study regarding of the Sneakers Design by Expert Choice System

鄒幸宜(Hsing-Yi Tzou)

指導教授 ： 吳尚儒 ； 洪彰鴻

亞洲大學/管理學院/經營管理學系碩士在職專班/碩士(2010年)

摘要

市面上具備各種功能的鞋類款式眾多，然而休閒鞋的使用不僅在一般戶外活動時，在平日外出時也是相對便利，因此大多數休閒鞋的使用搭配會比籃球鞋來得廣泛，款式也較籃球鞋活潑多變。本研究主要針對休閒鞋的設計要素進行研究，特別是以往男女休閒鞋的偏好與設計，款式往往流於傳統與保守，因此，本研究根據文獻探討找出三大類休閒鞋的產品設計要素後，再以「專家決策系統」分析設計要素，以層級分析法分層進行專家問卷的分析，針對性別差異分別比較男休閒鞋與女休閒鞋重視的設計要素，以分析不同性別對於休閒鞋在產品設計屬性上的異同。根據本研究的分析，男性對休閒鞋類的設計因素中，最重視「功能性」中的「舒適性」，相對地，女鞋的設計因素則是以「外觀性」中的「外型設計」為最大考量。因此，本研究建議鞋類業者未來在設計研發休閒鞋的過程中，若能兼顧男鞋著重的「功能性」與女鞋要求的「外觀性」，將會使休閒鞋的研發更符合市場需求，期望藉此研究發現提供鞋業製造廠商往後在設計休閒鞋時的參考依據。

關鍵字

休閒鞋設計 ； 專家決策系統 ； 層級分析法 ； 性別差異

並列摘要

There are various functions of footwear in the market. The sneakers are not only to use by most people in the outdoor activities, also convenience in the normal day working. So the most sneakers will be used popularly if compare with basketball shoes, and its styles are more varied and lively. The study focuses on the design elements of the sneakers. In the past, preferences and design of the sneakers, the Style tends to be traditional and conservative. In my study, according to the papers to identify three design elements of sneakers, use Analytical Hierarchy Process with the Expert Choice System, to analysis expert questionnaires. The purpose is for compared with gender differences of male and female sneakers will have different design elements, also we can get a different attributes of the shoes design between men and women. Through this study, the experts think, the most male design shoes elements are focus on “Comfortable” in the function. But the most female design shoes elements are focuses on “Outside pretty”. Above result, we can suggest the shoe manufacturers of the sneakers design in future, they can produce the shoes both function “comfortable” and “pretty outside”, it will be accepted by the market inquiry. We wish this paper can provide a reference for the shoe manufacturers of the sneakers design in future. According to my analysis, differences gender has diverse preferences with shoes design factors. Generally, male emphasize on "functional" especial stress on comfortable. By the contrary, female is based on "appearance" of the "shape design". This study suggests that footwear manufacturers and designers should in line with market demand to provide the new product in the future.

並列關鍵字

Sneakers Design ； Expert Choice System ； Analytical Hierarchy Process ； Gender Differences

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