Title

高爾夫球練習場服務品質、服務價值、顧客滿意度與忠誠度之研究

Translated Titles

A Study on the Relationship among Service Quality Service Value Customer Satisfaction and Loyalty of Golf Driving Range

Authors

黃玄承

Key Words

高爾夫球練習場 ; 服務品質 ; 服務價值 ; 顧客滿意度 ; 忠誠度 ; Golf Driving Range ; Service Quality ; AND ; Service Value ; Customer Satisfaction ; Loyalty

PublicationName

亞洲大學休閒與遊憩管理學系碩士班學位論文

Volume or Term/Year and Month of Publication

2010年

Academic Degree Category

碩士

Advisor

陳朝鍵

Content Language

繁體中文

Chinese Abstract

本研究主要目的在瞭解嘉義縣地區高爾夫球練習場運動消費人口之不同統計分布及服務品質、服務價值、顧客滿意度與忠誠度上的相關情形,研究結果以提供高爾夫球練習場經營者作為經營管理之參考。本研究對象以嘉義縣高爾夫球練習場之運動顧客為研究母體,進行問卷調查,有效問卷388份,並進行資料處理與分析。以描述性統計與皮爾森積差相關分析,進行資料分析,研究結果為。 一、嘉義高爾夫球練習場之消費者特性大多集中在「31-40歲」、已婚者,性別顯示以男性居多,大學(專科)以上學歷,收入在「20,001-30,000」元,職業以「服務業」者居多。 二、高爾夫球練習場之服務品質、服務價值、顧客滿意度與忠誠度呈現顯著正相關,服務價值、顧客滿意度與忠誠度呈現顯著正相關,顧客滿意度對忠誠度呈現顯著正向相關。

English Abstract

The purpose of this research is to comprehend the consumer spending behavior and statistical distribution of its population in Chia-Yi County Area. There are four main focuses of the study which are services quality, service value, customer satisfaction, and loyalty, as the result provides good references to golf driving range business operation and management. I applied a golf driving range in Chia-Yi County as a good example for my research survey. Therefore, the study has shown that 388 people were being effective questionnaires and used it for analysis calculations. The four popular analyses such as the descriptive statistics, and the Pearson Product-moment Correlation which will obtain an excellent conclusion. Mostly, the majority of people go golf driving range in Chia-Yi County Area are the ages between thirty and forty, married, male, college graduate; their income is around NT20,001 to NT30,000, and work for service industry as occupation. Next, the quality of service, value, the customer satisfaction as well as loyalty are the fundamental issues relate to the business operation and management.

Topic Category 人文學 > 地理及區域研究
管理學院 > 休閒與遊憩管理學系碩士班
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