本研究主要探究非營利組織經營模式之分析,藉由14個地方型民宿團體組織,選出創立至今有5年以上之組織,經篩選後有9個民宿團體組織領導者受訪,進行質的研究。 本研究以深度訪談法瞭解台灣民宿團體組織之發展現況,及探討台灣民宿團體組織在經營管理上之模式。 研究結果發現,台灣民宿團體組織之發展現況,在人力運用方面,大多為聘任制可以支薪之秘書、總幹事組成,其次為選任制之理監事們分工合作,在財務運作之經費來源上,最多為會員之會費收入,其次為向政府單位申請經費,民宿團體組織為會員之服務,最主要為舉辦各種教育訓練活動,而經常性服務為國內外行銷宣傳活動,與公部門之間的溝通管道服務為最多,組織之運作上最多為會議活動,其次為各種教育訓練活動,組織在策略聯盟上採用異業聯盟者較多,民宿團體組織要成功的主要關鍵因素為會員的向心力要夠,大多數的受訪者在經營理念上採取積極網路行銷方式,其次是經營方式要採取創新經營模式或行銷計畫。本研究結果未來可供民宿團體組織在經營上改善經營方向,與新設立之民宿團體組織成立的參考。
This research emphasis at the analysis of the business model within non-profit organization, by conducting face-to-face interview to the 9 scrutiny selected B&B accommodation units among the total 14 local business groups, each with the business establishment longer than 5 years. During the interview, the prefunded development of Taiwanese B&B accommodation business model and management was able to be captured into the study. The findings discovered that, the Taiwanese B&B accommodation industry, pays secretary for the co-operation system, the general manager composes, next for appoints principle of supervisor division of labor base on the contractual system. Most of the funds generate from the annual association membership fee, the next biggest fund come from the government grant. The association dedicates to provide regulator trainings, conferences aboard to enhance the promotion efficiency. Above all, the association provide effective the communication for the member and the government sector, then the regular conference and training classes held by the association take up most of the operation resource. The association emphasis at forming strategic alliance with different variety of industries, enhancing the collaboration among the members. Most of the interviewees express great interest at aggressive Internet promotion methodology, then the innovative business model and marketing strategies.This study result provide the B&B association the innovative management model for future improvement and reference for newly established association.