Title

醫療器材選購意願之研究-以台北市牙醫師選購牙科診療檯為例

Translated Titles

The Research on Medical Devices Purchasing intention - By Way of Dentist in Taipei City purchase Dental Unit

DOI

10.29805/JHM.200306.0004

Authors

陳啟斌(Chie-Bein Chen);林進財(Chin-Tsai Lin);黃曉令(Hsiao-Ling Huang);厲世偉(Paul Lei)

Key Words

牙科診療檯 ; 購買意願 ; Dental unit ; Purchase

PublicationName

健康管理學刊

Volume or Term/Year and Month of Publication

1卷1期(2003 / 06 / 01)

Page #

87 - 101

Content Language

繁體中文

Chinese Abstract

本文以問卷調查方式蒐集資料,探討台北市牙醫師購買診療檯之決策意願。首先以因素分析法,萃取出牙醫師於選購牙科診療檯時之評量因素;其次運用聯合分析法,找出牙醫師心目中最佳產品之產品輪廓及評價模式。本文之研究結果,可提供相關產業發展新產品開發及行銷規劃,與政府擬定醫療政策之參考。

English Abstract

In this paper, a questionnaire is used to collect data for investigating dentists’ decision behavior to purchase dental unit. Factor analysis is applied to subtract the evaluation factors of purchasing dental unit. In addition, joint analysis is used to determine the best product profile and evaluation model in the mind of dentists. Consequently, the result of this of this research can be used to suggest the related industries to develop new products and their marketing plan, and the references of medical policy for government.

Topic Category 社會科學 > 管理學
Times Cited
  1. 黃亮軒(2014)。自製牙材產品使用意願調查分析及未來行銷策略之研究。義守大學管理碩博士班學位論文。2014。1-130。 
  2. 王欣瑜(2011)。應用聯合分析探討失智症患者家屬對照護屬性之偏好。亞洲大學經營管理學系碩士在職專班學位論文。2011。1-85。