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消費者特徵、網站經營者特性及網路交易特質對消費者選擇網路購物決策影響之研究

The Study of Consumer Characteristics,Web Site Operators' Attributes,And Online Transactional Features Affecting the Choice of E-Commerce for Consumers' Purchasing Products Decision

摘要


本論文係針對台灣中小企業製造業的實際狀況,透過實証研究,發覺一些研究問題,探討中小企業是否能依循企業成長階段理論之軌跡成長,並探討中小企業不能成長為大企業之關鍵原因,與能夠成為大企業的原因,針對研究問題,本研究根據學者所建立的企業成長階段模型,以台灣一些中小企業為對象來進行驗証;另將探討中小企業特質與企業成長階段之間的關係。本研究是採隨機抽樣,所選定的產業有四種,有效回收樣本數為一七八件,而使用的分析方法主要是單因子變異數分析法與交叉分析法加以分析,結果發現,處在管理階段,部門階段與授權階段之企業,隨著企業之成長,其企業規模愈來愈大;企業存活時間愈來愈長,企業主具備能力的重要性愈來愈高;企業主授權程度愈來愈高;企業的研究發展能力愈來愈受重視;企業的控制程度愈來愈高;各種技術變動程度愈來愈頻繁;企業規模經濟的必要性愈來愈低;製程分割外包的比率依次升高,因此可推論出,企業從管理階段,部門階段至授權階段,確實有成長關係存在。本研究中,處在合夥階段之樣本,大多為合夥企業,由具有合夥關係的樣本中,發現該等樣本群裏多數為合夥人扮演部份分工角色,且各合夥人均具有技術背景,彼此間亦為技術合作關係,由於該組織,係由各經營者同時扮演所有者與管理者的角色,彼此無從屬關係,故合乎分工階段之描述。本研究發現,管理能力的提升,是促進企業成長的重要因素,至於是否有其它影響中小企業成長的因素,亦期待對此課題有興趣者能繼續探討,以便更能詮釋中小企業成長的原因。

並列摘要


This research aims to find out whether Small and Medium Size Enterprises(SME)will follow the Growth Stages Model to size up,the key factors forgrowth enhancing and retarding.Survey is applied to Taiwan's SME according tothe established Growth Stages Model to verify the relationships amongCharacteristic of SME and the Growth Stages.178 questionnaires randomsampled and collected from four industries were then analyzed through CrossTabulation and One way ANOVA.The major findings are as following:Those scaling-ups from Managerial Stage to Authorizing Stage include thehigher competence of owner,higher authorization degree,highly focus on R&D,higher degree of control,and facing dramatic technology changes,low scaleeconomic importance,higher weight of subcontracting.Thus Growth Stage Modelis supported by our finding till Authorizing Stage.It seems that the improving ofmanagerial capability is the key factor for scale up along the growth path.However,the Division Stage seems not happen in Taiwan's SME,since allsamples in this stage are relatively new established SME with Partnership inownership.Owners of every such SME are both technician and manager indivision basis.So the size of their enterprise is not the same as described forDivision Stage in literature.The lack of Literatured Division Stage in this research seems not due to noresponse error but rather be the nature of Taiwanese Culture,however furtherresearches are necessary for probing the real reason.

被引用紀錄


陳玉蓉(2011)。女性消費者購買保險商品意願之探討-以女性專屬保險商品為例〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846%2fTKU.2011.01066
吳明鳳(2010)。台灣地區網路消費者購物決策因素研究 ─以社會及心理學取向〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846%2fTKU.2010.00395
孫元婷(2016)。虛實整合應用於零售業之研究 -以寵物產業為例〔碩士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840%2fcycu201600633
許肇恩(2014)。消費者知覺品質、知覺價值及知覺信任對網站購物意願之影響〔碩士論文,長榮大學〕。華藝線上圖書館。https://doi.org/10.6833%2fCJCU.2014.00021
楊棟樑(2012)。消費者在真情食品館網路商城農產品網購行為與滿意度之研究〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342%2fNTU.2012.10744

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