台灣國際觀光旅館住宿消費者對綠色消費認知之研究

The Study on Green Consume Cognitions for Consumers of International Tourist Hotels in Taiwan

孔方正(Fang-Cheng Kung) ； 曾玉芳(Yu-Fang Tseng)

《中華管理學報》 5卷2期 (2004/07) Pp. 37-51

https://doi.org/10.30053/CHJM.200407.0003

摘要

環境保護日趨受到重視，政府對民間事業機構的廢棄物清除處理所增加了許多法律上的規定，各產業亦著手因應，特別是旅館業。本研究以台灣國際觀光旅館之住宿消費者為調查對象，探討其對綠色消費相關認知，結果顯示受訪者多為「認知關懷型」的「淺綠色消費者」，此結論可做為台灣國際觀光旅館在擬定或修正環境管理政策時之參考依據。

關鍵字

國際觀光旅館 ； 住宿消費者 ； 綠色消費 ； 認知

並列摘要

Environmental protection policies have increased dramatically and, consequently, industries have become increasingly aware of importance of environmental issues, especially hospitality industry. This study focuses on green consume cognitions of hospitality industry, and creating a survey that is effected by questionnaires permitting respondents to rate the cognitions for consumers of international tourist hotels in Taiwan. The result of the survey is the all most of the consumers are “the sprouts”, and it will be a reference to assist the international tourist hotels in effectively making or modifying environmental management policies.

並列關鍵字

international tourist hotels ； consumers ； green consume ； cognitions