* Airiti Library,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 42 ) 〈TOP〉
  1. 1. Agarwal, S. & Ramaswami, S. N. (1992), Choice of foreign Market entry mode: Impact of ownership, location and internalization factors, Journal of International Business Studies, 23 (Spring), 1-27
  2. 2. Anderson, E. & Gatignon H. (1986), Modes of foreign entry: A transaction cost analysis and propositions, Journal of International Business Studies, 17(Fall), 1-26
  3. 3. Bilkey, W.J. (1978), An Attempted Integration of the Literature on the Export Behavior of Firms, Journal of International Business Studies, 9(Spring/Summer), 33-46
  4. 6. Dunning, J.H. (1988), The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions, Journal of International Business Studies 19, 1-31.
  5. 8. Erramilli, M. K. & Rao C. P. (1990), Choice of foreign market entry modes by service firms: Role of market knowledge, Management International Review, 30(2), 135-150
Times Cited (4) 〈TOP〉
  1. 吳翊菱(2015)。台灣糕餅業品牌國際精品化之研究-以微熱山丘為例。淡江大學國際企業學系碩士班學位論文。2015。1-148。 
  2. 李淑君(2008)。外國銀行及本國銀行國際化策略分析。元智大學管理研究所學位論文。2008。1-78。
  3. 林芷婷(2011)。多國籍企業跨文化訓練、國際化動機與組織績效的關聯性之研究。長榮大學國際企業研究所學位論文。2011。1-66。
  4. 范氏紅茸(2014)。台資銀行進入東協市場之國際化策略。臺北科技大學經營管理系碩士班學位論文。2014。1-64。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :