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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 74 ) 〈TOP〉
  1. &Akelof, G. A. (1970). The Market for Lemons: Quality Under Uncertainty and the Market Mechanism. Quarterly Journal of Economics, Vol. 84, pp. 488-500
  2. Aladwani, A. M. & Palvia, P. C. (2002). Developing and Validating an Instrument for Measuring User-perceived Web Quality. Information & Management, Vol. 39, pp. 467-476
  3. Anderson, G. C. & Gerbing, D. W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, Vol. 103, No. 3, pp. 411-423
  4. Bagozzi, R. P. & Philips, L. W. (1982). Representing and Testing Organizational Theories:A Holistic Construal. Administrative Science Quarterly, Vol. 27, pp. 459-489
  5. Baier, A. (1986). Trust and Antitrust. Ethics, Vol. 96, pp. 231-260
Times Cited (3) 〈TOP〉
  1. 謝廷昌(2011)。醫院運用臉書社群媒體對民眾就醫選擇之影響。元智大學管理碩士在職專班學位論文。2011。1-174。
  2. 蔡明河(2011)。網路購物服務品質、信任、知覺風險與忠誠度關聯性之研究-以運動鞋為例。臺灣師範大學體育學系學位論文。2011。1-158。
  3. 陳勇嘉(2013)。以資訊透明的觀點探討虛擬社群如何影響品牌忠誠度、購買意願以及顧客影響力。清華大學服務科學研究所學位論文。2013。1-56。
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