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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 44 ) 〈TOP〉
  1. 8. 蔡智安(2005),資料庫行銷之顧客價值分析-以加油行為為例,國立台灣大學國際企業學研究所碩士論文。
  2. 11. 謝淑芬(2007),家計單位人口結構對旅遊消費支出影響之研究-分量迴歸模型之應用。
  3. 13. 羅安琍(1999),不同家庭生命週期與社經背景婦女之服裝消費研究,台灣師範大學家政教育研究所碩士論文。
  4. 3. Bigelow, H. F. (1942), Marriage and the Family, Boston, MA: Health.
  5. 4. Blattberg, R. A., Getz, G., Thomas, J. S. (2000). Customer Equity: Building and Managing Relationships As Valuable Assets. Boston, MA: Harvard Business School Press.
Times Cited (3) 〈TOP〉
  1. 曾羣峰(2012)。應用資料探勘技術於農產品消費性電子商務之研究-以某農產品網路商店為例。屏東科技大學農企業管理系所學位論文。2012。1-72。 
  2. 蕭友聯(2016)。消費者潛藏購買行為分析─以米消費資料庫為例。臺灣大學國際企業學研究所學位論文。2016。1-41。 
  3. 張紋綺(2012)。運用購物籃分析建立產品推薦系統。臺灣大學國際企業學研究所學位論文。2012。1-81。
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