從系統觀點建立主題旅遊產品規劃模式─以滑雪主題旅遊為例

Construction of Special Interest Tourism Planning Models from the Perspective of Database System -A Case of Ski Tourism

陳學穎(Hsueh-Ying Chen)

指導教授 ： 游張松

國立臺灣大學/管理學院/商學研究所/碩士(2014年)

https://doi.org/10.6342/NTU.2014.00110

摘要

主題旅遊(Special Interest Tourism)被視為休閒產業中成長最快速的市場，旅遊業者逐漸重視主題旅遊的發展，與大眾旅遊產品相比，主題旅遊產品使用的旅遊元件更為特殊，主題旅遊產品的規劃必須仰賴專家的知識與經驗，且旅遊產品規劃人員多花費大量的時間搜尋符合主題的特殊元件，這些知識與規劃過程若未能被有系統的儲存與組織內，則易因工作者離開而流失寶貴的知識資源。隨著知識經濟時代的來臨，企業運用知識創造價值，旅遊業也開始注重知識管理，然範疇多侷限於大眾旅遊，對於注重專家知識的主題旅遊規劃，有必要建立一套模式進行主題旅遊產品規劃的知識管理。本研究的目的為藉資料庫系統設計方法之概念提出建置主題旅遊產品規劃模式的邏輯與步驟，並提出總體與細部的架構設計。本研究以滑雪主題旅遊為例，提出模式的設計並呈現系統模擬的頁面結果，透過專家個人訪談驗證此模式。根據訪談的結果，本研究提出之模式能協助旅遊產品規劃人員解決對主題與元件知識的不足在產品規劃過程中造成的困難，並能大幅節省旅遊產品規劃人員搜尋旅遊元件的時間成本，提升產品規劃的效率，且透過將專家知識有組織的保存，進一步能擴大旅遊業者的知識管理範疇，以提升其創造無形價值的競爭能力。

關鍵字

主題旅遊 ； 旅遊產品規劃 ； 系統設計 ； 滑雪

並列摘要

Special interest tourism (SIT) is considered as the fastest growing type in travel industry and causing travel agency increasingly focus on its development. Compared to mass tourism, the components of SIT are much more special and the planning processes rely on expertise and experience which leads tour planners to spend much of their time on finding suitable components that fit the special interest. The precious knowledge and experience would lose when experts or employees leave if they are not stored organizationally. As we are in the age of knowledge economy, firms are using knowledge to create additional value and travel agencies also begin managing knowledge. However, the domain of their knowledge management is limited to mass tourism. Since SIT planning processes are knowledge-based, it is necessary to construct a specialized model to manage knowledge related to SIT. This thesis aims to propose logic and steps for construction of SIT planning model by using the concept of database system design and show the entire and detailed structure of the model as well. It focuses on the case of Ski tourism to display the design and simulation pages on computer of the model. Ultimately, the model is examined by expert interview and it is considered to help tour planners solving problems which caused by lack of knowledge of special interest and components effectively according to the summary of expert opinion. The model can also dramatically reduce time and effort on searching tour components for a particular interest and raising efficiency of planning processes. At the end, with organizational store of know-how from expert and experienced employee, firms can extend their boundaries of knowledge management to strength the core competence of value creation.

並列關鍵字

Special Interest Tourism ； Tour Planning ； System Design ； Ski Tourism

參考文獻

曹勝雄 (2001)，觀光行銷學，台北：揚智文化。

孫慶文 (2002)，旅運實務，台北：揚智文化事業股份有限公司。

萬文隆 (2004)，深度訪談在質性研究中的應用，生活科技教育月刊，37(4)，17-23。

楊英賢、陳貽斌 (2012)，從產品結構觀點探討旅行業產品開發設計模式，觀光休閒學報，18(1)，67-87。

林志成 (2011)，滑雪旅遊吸引力、參與動機與持續參與意願之研究，國立臺東大學健康促進與休閒管理碩士班休閒事業管理組碩士論文。