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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 114 ) 〈TOP〉
  1. 王鐘漢,2007,臺灣地區中, 小型醫院行銷策略之研究-以桃園地區敏盛綜合醫院為例,臺灣大學商學研究所學位論文。
  2. 張克士,2013,醫療服務的行銷創新歷程─ 以員榮醫院為例,臺灣大學國際企業管理組學位論文。
  3. 許豐祺,2014,探討神經外科和骨科醫師的內部行銷, 創新行為及顧客導向之研究-以大台北和桃園地區為例,淡江大學管理科學學系企業經營碩士在職專班學位論文。
  4. 曾信超,蔣大成與侯淑華,2008,醫療機構內部服務品質,工作滿足,角色壓力與員工工作績效關係之研究-以嘉南地區署立醫院為例,品質學報,15卷3期: 233-247.
  5. 程永明,2014,醫院行銷對病患忠誠度影響之模型建構,慈濟技術學院學報,22期:63-94.
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