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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 37 ) 〈TOP〉
  1. 3. 江旻峻,2007,Web 2.0時代網路發展策略-從整合性關係建立網站之觀點出發,國立台灣大學商學研究所碩士論文
  2. 5. 張佳欽,2009,智慧型手機之作業系統技術策略選擇的動態分析,國立台灣大學碩士在職專班商學組碩士論文
  3. 7. 陳冠廷,2008,智慧型手機作業系統之競合策略分析,國立台灣大學商學研究所碩士論文
  4. 8. 郭耀井,2009,從價值網探討未來電信業者在行動通訊服務體系之角色,國立台灣大學碩士在職專班國際企業管理組碩士論文
  5. 9. 黃國書,2008,Web 2.0之網路平台資訊分析-以Social Network Service為例,國立台灣大學商學研究所碩士論文
Times Cited (6) 〈TOP〉
  1. 周欣怡(2011)。Google行動付費平台策略分析。臺灣大學商學研究所學位論文。2011。1-119。 
  2. 林勃宏(2010)。Google廣告商業模式的競爭策略分析。臺灣大學企業管理碩士專班學位論文。2010。1-156。 
  3. 蔡銘儒(2011)。網路電視產業的平台策略-以Apple TV為例。臺灣大學商學研究所學位論文。2011。1-83。
  4. 李煉祥(2011)。智慧型手機軟體商店之商業模式分析。中央大學資訊管理學系碩士在職專班學位論文。2011。1-126。
  5. 戴婉如(2012)。從商業生態系統談樞紐者策略-以Apple 與Nokia 為例。中央大學企業管理學系碩士在職專班學位論文。2012。1-62。
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