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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 56 ) 〈TOP〉
  1. 伍文海(2003),【2003年中華職業棒球聯盟比賽球場廣告之再確認率研究】,國立台灣師範大學運動與休閒管理研究所碩士論文。
  2. 洪司桓(2003),【台灣職業棒球現場觀眾再購意願之研究】,國立台灣師範大學運動與休閒管理研究所碩士論文。
  3. 張在山 (1991),非營利事業的行銷策略,台北:國立編譯館
  4. 陳柏蒼(2001),【企業贊助對企業品牌權益之影響】,國立中正大學企業管理研究所碩士論文
  5. 程紹同(2001),【第五促銷元素:運動贊助行銷新風潮】,台北,滾石文化。
Times Cited (10) 〈TOP〉
  1. 陳譯宣(2015)。從消費者觀點探討企業公益活動之滿意度研究-以台灣中油股份有限公司為例。中興大學企業管理學系所學位論文。2015。1-74。 
  2. 施仁瑞(2009)。航空產業運動贊助模式之研究-華航個案-。中原大學企業管理研究所學位論文。2009。1-116。 
  3. 陳聖勛(2014)。以消費者觀點探討運動贊助效益對品牌知名度與品牌形象之影響-以adidas贊助南部地區之健身工廠為例。樹德科技大學經營管理研究所學位論文。2014。1-80。 
  4. 許原豪(2013)。運動涉入、善因行銷與運動贊助的 結構關係模型分析。臺灣大學國際企業管理組學位論文。2013。1-68。 
  5. 林展旭(2011)。運動贊助之效益-產品配適度、品牌知名度、球迷因素和運動賽事表現的影響。臺灣大學商學研究所學位論文。2011。1-77。 
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