台灣民宿產業之效率分析－資料包絡分析法之應用

彭寶成

doi:10.6342/NTU.2015.00441

3.227.235.220，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card 文獻相似度檢測服務
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

Bio-resource and Agriculture > 農業經濟學研究所
Bio-Agriculture > Agriculture

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

台灣民宿產業之效率分析－資料包絡分析法之應用

A Study on the Efficiency of Home Stay Facilities Industry in Taiwan－An Application of Data Envelopment Analysis

彭寶成 , Masters　　Advisor：雷立芬　　

繁體中文 DOI： 10.6342/NTU.2015.00441

民宿；資料包絡分析法； Tobit迴歸； home stay facilities ； data envelopment analysis ； Tobit regression

Abstract │ Reference (40) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Taiwan’s local agriculture has been spectacularly affected by the trade liberalization after becoming the member of WTO, however it has also delivered the opportunity of agricultural transition. The concept of integrating agriculture and tourism has been initialized, which leading the growth of home stay facilities industry. Since the criteria is letting people easily enter to the industry, the growth rate of numbers of new home stay facilities business increased year by year. But something has become serious, including the large number of inefficient businesses and illegal home stay facilities, which are now the focused issues in the society.
As an emerging industry, home stay facilities’ position in tourism is not defined clearly. In order to explore the home stay facilities industry and give comment for maintaining the market equilibrium, this thesis uses Data Envelope Analysis (DEA) and Tobit Regression to find the role of Taiwanese home stay facilities in terms of efficiency.
This thesis collected the data of 127 towns in 5 years (2009-2013) for DEA; In the Tobit Regression, the values from the result of DEA are as dependent variable, and the selected environmental facts are as the independent variables, including “price and service”, “industry ecosystem”, “geographies” and “Law”.
The consequence as below:
1. In the “price and service” perspective, “times rooms have been rented”, “ratio of revenue from meals and revenue from rooms” and “average price” is positively affected by efficiency.
2. In “industry ecosystem” perspective, “ratio of revenue of hostel and revenue of home stay facilities” is negatively affected by efficiency; “ratio of labors of hostel and labors of home stay facilities” is positively affected by efficiency.
3. In “geographies” perspective, the “areas in eastern Taiwan” and the “islands” perform worse than others.
4. In “Law” perspective, “ratio of illegal home stay facilities and legal home stay facilities” is positively affected by efficiency.

Reference ( 40 ) 〈TOP〉

于健、魏棋 (2013)，「影響民宿訂價特徵因素之研究－以宜蘭縣為例」，《管理資訊計算》， 2(1)，176-186。
連結：
江啟臣(2005)，「坎昆會議下的 WTO 角色：主要國際關係理論的詮釋」，《政治科學論叢》，23，133-168。
連結：
吳乾正 (2001)，「農園的民宿經營」，《農業經營管理會訊》，27，10-11。
連結：
林杏、吳幸玲、陳桓敦，文祖湘 (2013)，「原住民部落民宿行銷突破關鍵－以新竹縣五峰鄉白蘭部落為例」，《區域與社會發展研究》，4，263-285。
連結：
林舜涓、蔡佳燕、邱莉文 (2007)，「由住宿體驗提高顧客之行為意向－以花蓮民宿為例」，《觀光旅遊研究學刊》，2，73-92。
連結：

Times Cited (2) 〈TOP〉

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：