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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
    Reference ( 37 ) 〈TOP〉
    1. 1. 化妝品衛生管理條例,民91修正版
    2. 2. 行政院衛生署發布(民91修正版),化妝品衛生管理條例施行細則
    3. 7. 李國貞(民84),化妝工業現況與展望,工業簡訊,25卷,第12期,頁58-64
    4. 1. Del I. Hawkins, Roger J. Best, Kenneth A. Coney (1986), "Consumer behavior : implications for marketing strategy," Plano, Tex. : Business Publications, 3rd ed.
    5. 2. Green, Paul E. (1977), "A New Approach to Market Segmentation," Business Horizons, 20, pp.61-73.
    Times Cited (11) 〈TOP〉
    1. 張文華(2008)。女性消費者購買保養品之動機研究。淡江大學企業管理學系碩士在職專班學位論文。2008。1-109。 
    2. 林明瑩(2013)。以聯合分析法探討臉部乳液產品屬性之最佳化組合。成功大學企業管理學系學位論文。2013。1-64。 
    3. 游竣吉(2012)。探討網購美妝保養品消費者行為之研究 -以ERH公司為例。臺北科技大學工業工程與管理研究所學位論文。2012。1-115。 
    4. 黃于真(2013)。運用統計與資料探勘方法進行顧客購買行為分析。長榮大學資訊管理研究所學位論文。2013。1-52。 
    5. 張杏翎(2014)。女性嬰兒潮世代保養品涉入程度對購買決策過程與顧客價值之影響研究。台南應用科技大學生活應用科學研究所學位論文。2014。1-86。 
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