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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 61 ) 〈TOP〉
  1. 交通部觀光局(2013),《觀光統計資料》,台北:交通部觀光局。
  2. 交通部觀光局(2011),《觀光市場調查摘要》,台北:交通部觀光局。
  3. 任維廉、胡凱傑(2001),「大眾運輸服務品質量表之發展與評估-以台北市公車系統為例」,《運輸計畫季刊》。30卷,2期,371-408。
  4. 張火燦、余月美(2008),「服務品質、遊客滿意度與顧客忠誠度關係之研究」,《明新學報》。34卷,1期,127-140。
  5. Anderson, J. C., and D. W. Gerbing ( 1998 ), “Structural Equation Modeling in Practice: A Review and Recommends Two-step Approach,” Psychological Bulletin.103(3): 411-423.
Times Cited (2) 〈TOP〉
  1. 張書銘(2015)。從政策行銷論點分析臺灣好行獅山線。中興大學國家政策與公共事務研究所學位論文。2015。1-113。 
  2. 張榮田(2015)。消防機關救護服務品質關鍵成功因素之研究-以台南市消防局為例。長榮大學高階管理碩士在職專班(EMBA)學位論文。2015。1-99。 
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