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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 82 ) 〈TOP〉
  1. 吳惠芬(2006),〈台灣女性國會議員政治行銷取向對其連任之影響──以第五、六屆立法委員為例〉,台北:國立台灣大學政治學系碩士論文。
  2. 李承達(2008),〈美貌對候選人得票率的影響--以2004年立委選舉為例〉,《經濟論文叢刊》,第36卷,第1期,台北:國立台灣大學經濟學系,頁67–113。
  3. 徐火炎(1996),〈台灣選民的國家認同與黨派投票行為:一九九一至一九九三年間的實証研究結果〉,《台灣政治學刊》,創刊號,台北:台灣政治學會,頁85-127。
  4. 傅明穎(1996),〈北市選民的候選人評價與投票行為──以民國八十三年台北市長舉為例〉,台北:國立台灣大學三民主義研究所碩士論文。
  5. Ballew Ⅱ, Charles C. and Alexander Todorov(2007) “Predicting political elections from rapid and unreflective face judgments” PNAS, Vol. 104, No.46, pp.17948-17953.
Times Cited (3) 〈TOP〉
  1. 林安儒(2016)。Youtube網路競選影片的性別意識分析-以2014臺北市長選舉為例。臺灣大學國家發展研究所學位論文。2016。1-164。 
  2. 賴怡真(2011)。2010年台北市長候選人政治行銷策略:國、民兩黨個案分析。臺灣大學國家發展研究所學位論文。2011。1-138。 
  3. 高捷(2011)。二○一○直轄市長選舉競選傳播之研究-以台南市為例。臺灣師範大學大眾傳播研究所學位論文。2011。1-151。
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