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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
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Reference ( 14 ) 〈TOP〉
  1. 謝依珊,2001。「淺談臺灣傳統產業的轉型」,生活科技教育,第34卷第8期,p.20-24。
  2. 蔡炎明,2010。「台灣食品產業行銷策略之研究-以H公司為例」。國立台北科技大學商業自動化與管理研究所。
  3. 別蓮蒂、陳明怡、劉吉傑,2010。「領導者特質、企業文化與品牌個性間之關係初探-長期歷史觀點」,管理評論,第 31卷第3期,p. 49-72。
  4. 陳偉星、余豐榮,2011。「台灣傳統產業研發之方式、瓶頸及資源需求與產業類型關係之研究」,科學與工程技術期刊,第7卷第2期,p. 63-75。
  5. Aaker, David A. 1991. Managing Brand Equity, New York: The Free Press.
Times Cited (1) 〈TOP〉
  1. 李宗賢(2015)。中小型食品企業與通路商之關係建立以及消費者對其品牌認知之分析-以中祥食品為例。臺灣大學農業經濟學研究所學位論文。2015。1-61。 
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