口譯員在社交媒體上的個人品牌策略：以新浪微博為例

張若怡

doi:10.6342/NTU201700750

18.232.31.206，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

Humanities > Linguistics
College of Liberal Arts > Graduate Program in Translation and Interpretation

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

口譯員在社交媒體上的個人品牌策略：以新浪微博為例

Interpreters’ Personal Branding Strategies on Social Media: Sina Weibo as an Example

張若怡 , Masters　　Advisor：范家銘　　

英文 DOI： 10.6342/NTU201700750

社群媒體；口譯員；塑造個人品牌；口譯市場；新浪微博； social media ； interpreter ； personal branding ； interpretation market ； Sina Weibo

Abstract │ Reference (29) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Abstract
Social media is considered an indispensable part of people’s daily life and has become a new channel for big brands, as well as individuals, to do digital marketing to gain more exposure. Wang (2016) found that fan pages can be a platform for interpreters to be known by potential clients. While existing research has explored the use of fans pages in Taiwan, little is known about how interpreters in Mainland China use social media to benefit their career. This study aims to investigate the result of interpreters’ self-branding on Sina Weibo, the third largest social media in Mainland China, by means of quantitative analysis and semi-constructed interview. 
Sina Weibo posts of five interpreters with the largest amount of fans were analyzed and the interpreters were then interviewed to cross-examine their personal branding strategies. Seven interpreters who did not brand themselves were also interviewed to talk about their views on such phenomenon. The results revealed trends of how the subjects established themselves in the market, which can be followed by interpretation students and self-taught interpreters.

Reference ( 29 ) 〈TOP〉

Aaker, J. L. (1999). The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research, 36(1), 45–57. https://doi.org/10.2307/3151914
連結：
Ambler, T., & Barwise, P. (1998). The trouble with brand valuation. Journal of Brand Management, 5(5), 367–377. https://doi.org/10.1057/bm.1998.25
連結：
Bargh, J. A., McKenna, K. Y. A., & Fitzsimons, G. M. (2002). Can You See the Real Me? Activation and Expression of the “True Self” on the Internet. Journal of Social Issues, 58(1), 33–48. https://doi.org/10.1111/1540-4560.00247
連結：
Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
連結：
Broniarczyk, S. M., & Gershoff, A. D. (2003). The reciprocal effects of brand equity and trivial attributes. Journal of Marketing Research, 40(2), 161–175.
連結：

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：