雇主品牌與員工工作態度及行為之關聯－
以策略性人力資源管理制度為調節變項

楊士倫

doi:10.6342/NTU.2012.01124

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雇主品牌與員工工作態度及行為之關聯－以策略性人力資源管理制度為調節變項

The Relationships between Employer Brand and Employees’ Work Attitudes and Behaviors: Strategic Human Resource Management Practice as a moderator

楊士倫 , Masters　　Advisor：陸洛　　

繁體中文 DOI： 10.6342/NTU.2012.01124

雇主品牌；工作滿意；組織承諾；離職意圖；工作績效；組織公民行為工作績效；策略性人力資源管理； employer brand ； job satisfaction ； organizational commitment ； job performance ； organizational citizen behavior ； turnover intention ； strategic human resource management

Abstract │ Reference (114) │ Altmetrics

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The aim of the present study is to explore the relationships between employer brand and employees' work attitudes and behaviors. In the past 20 years, there have been nearly 250 papers pertaining to employer brand, however, most research has focused on its effectiveness in recruitment. In addition, employees’ work attitudes and behaviors may also be affected by organization policies, namely the strategic human resource management practice, which is included in the present study as a moderator.. Using structured questionnaires, we collected data from 630 full-time employees from various organizations in Taiwan.
Hierarchical regression analysis showed that “employer brand” had positive effects on job satisfaction, organizational commitment, job performance, and organizational citizen behavior. In contrast, “employer brand” had a negative effect on turnover intention. 
In this era of holistic marketing, employer brand is an effective internal marketing tool for human resource management. Companies are advised to build up their own employer brand as a powerful employer brand has positive effects on employees. Strategic human resource management practice also has positive effects, thus companies can take a dual-approach in human resource management.

Reference ( 114 ) 〈TOP〉

吳慧敏（2010）。《綠色雇主品牌之初步研究》。國立中央大學人力資源管理研究所碩士論文，未出版，桃園縣。
連結：
李祥銘（2009）。《我國金融產業購併後組織認同與組織承諾之研究》。國立台北大學企業管理學系博士論文，未出版，台北市。
連結：
卓玲聿（2002）。《策略性人力資源、組織文化與組織績效之關係－以金融業為例》。國立成功大學工業管理研究所碩士論文，未出版，台南市。
連結：
洪健庭（2007）。《組織認同與組織公民行為：台灣非營利組織個案研究》。國立臺灣大學政治學研究所碩士論文，未出版，台北市。
連結：
張火燦（1998）。《策略性人力資源管理》。台北：揚智文化事業股份有限公司。
連結：

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