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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 57 ) 〈TOP〉
  1. 吳芳莉(2003)《國際採購行為之研究以國際體育用品市場為例》。國立成功大學管理學院碩士論文。
  2. 表旻燦(1998)《對大陸直接投資決定因素之研究國立》。台灣大學國際企業研究所。
  3. 林靜儀(2004)《台灣地區製造業市場集中度、廣告密集度與利潤率關係之探討》。台灣管理學刊:第4卷第2期,頁203-224。
  4. 陳永哲(2010) 《台灣製造業之品牌與績效:2006年普查資料之實證》。淡江大學產業經濟學系碩士論文。
  5. 黃秋蓉(2009)《台灣銀行業績效評估與策略管理模式-以DEA結合AR與Malmquist Index方法之應用》。台北科技大學工業工程與管理研究所論文。
Times Cited (1) 〈TOP〉
  1. 賴威沅(2013)。台灣製造業廠商規模與品牌績效之實證研究。淡江大學產業經濟學系碩士班學位論文。2013。1-74。 
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