Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 108 ) 〈TOP〉
  1. 張火燦、余月美(2008),「服務品質、遊客滿意度與顧客忠誠度關係之研究」,《明新學報》。34(1):127-140。
  2. Aiello, C. and Rosenberg, L.J.(1976). “Consumer satisfaction: Toward an integrative framework.” Proceedings of Southern Marketing Association. Pp.169-71.
  3. Anderson, E. W. and Sullivan,M. W. (1993). “The antecedent and consequences of customer satisfaction for firms.” Journal of the Academy of Management Science, 12(2):125-143.
  4. Anderson, E. W., Fornell, C., and Lehmann, D. R. (1994). “Customer satisfacton, market share, and profitability : Findings from Sweden.” Journal of Marketing Research, 12:53-66.
  5. Anderson, J.C. and Gerbing,D.W. (1998). “Structural equation and modeling in practice: A review and recommends two-step approach.” Psychological Bulletin,103(3):411-423.
Times Cited (3) 〈TOP〉
  1. 徐文振(2015)。新莊區農會信用部服務品質對顧客滿意度與顧客忠誠度之影響。臺灣大學農業經濟學研究所學位論文。2015。1-123。 
  2. 賴雅茵(2015)。會計相關科系畢業生就業狀況與滿意度調查_以國內某國立大學會資系畢業校友為例。中正大學會計與資訊科技學系學位論文。2015。1-59。
  3. 楊子嫻(2016)。服務傳遞過程中關鍵服務人員特徵對忠誠度的影響研究。淡江大學企業管理學系碩士班學位論文。2016。1-98。
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