新冠肺炎疫情對於電影產業之影響：以韓國為例

The impact of COVID-19 on motion picture industry: Evidence from South Korea

林琪峰(Chi-Feng Lin)

指導教授 ： 馮勃翰

國立臺灣大學/社會科學院/經濟學研究所/碩士(2020年)

https://doi.org/10.6342/NTU202003239

摘要

2019 年底新冠肺炎（COVID-19) 疫情的爆發重創全球經濟。本文著眼於疫情對於電影產業的衝擊，並以韓國資料進行實證分析。在雙重差分（Difference-inDifferences）模型的的基礎上，調整其固有的模型設定，以研究疫情爆發與電影票房營收間的動態關係。研究範圍包含區域性與全國性的影響。分析結果發現，疫情對於票房的影響隨著週次遞移，無論是區域性影響或全國性，均呈現加劇的走勢。細究其背後的原因，推論可能包含人均票價收入的下降、舊片重放及電影轉換流通方式造成的消費者觀影意願下降。

關鍵字

實證研究 ； 電影產業 ； 新冠肺炎 ； 外生衝擊 ； 文化產業 ； 韓國

並列摘要

The pandemic of COVID-19 is a great shock on economic activities. To study the impact on industries, I developed an econometric model for studying about the dynamic effect of the outbreak of COVID-19 on the motion picture industry in South Korea. The box-office performance and the outbreak of both regional and national are investigated. Through regression analysis, I found a pattern of negative growth on the impact using daily data in the industry. The result is connected to the strategies of produce companies (change in release platform) and multiplexes(price, seat distance policies and screen allocation).

並列關鍵字

empirical study ； motion picture industry ； COVID-19 ； external shock ； cultural industry ； South Korea

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