原住民部落生態旅遊遊客識覺與行為之研究-以新竹縣尖石鄉司馬庫斯為例

Ecotourists’ Environmental Perception and Behavior in Taiwanese Aboriginal Tribes：A Case Study of The Smangus

藍淑琪(Shu-Chi Lan)

指導教授 ： 張長義

國立臺灣大學/理學院/地理環境資源學研究所/碩士(2004年)

https://doi.org/10.6342/NTU.2004.00697

摘要

態旅遊是強調資源保育及永續利用、經濟利益與當地社區發展平衡及強調參與者行為自律的旅遊方式，已成為新興旅遊方式。同時，越來越多的遊客前往原住民部落旅遊，結合自然景觀資源與原住民多元民族文化的旅遊方式，將可作為台灣發展生態旅遊最大的特色。
本研究欲瞭解部落生態旅遊遊客的環境識覺與行為，以新竹縣尖石鄉司馬庫斯為例，統計司馬庫斯最近二年遊客住宿情形，並針對遊客進行抽樣調查，共得有效問卷298份。
研究結果顯示，遊客以女性略多、年齡以25-34歲為主、教育程度偏高。遊客關注住宿、懦慼B商品價格，客源地為北部、中部。停留時間以二天一夜為主，交通工具以汽車最多，小巴士次之，遊伴人數在11-20人之間、多數會向部落訂嚏C多數遊客未曾到過司馬庫斯、但曾有至其他原住民部落旅遊的經驗，並認同生態旅遊。
遊客的旅遊動機、原始意象及旅遊後意象，以司馬庫斯自然原始的景觀為主，特有的傳統文化亦具吸引力，可知遊客前往司馬庫斯主要遊憩需求。期藉本研究成果作為相關領域經營者未來規劃之參考。

關鍵字

司馬庫斯 ； 行為 ； 環境識覺 ； 生態旅遊 ； 遊客 ； 原住民

並列摘要

Ecotourism is a traveling method that emphasizes resource conservations, sustainable development, economical benefits, local community development balance, and emphasis on participants' self control. This is now a popular way of traveling. More and more visitors travel to aboriginal tribes, combining natural scenery resources with aborigine culture of different diversities. It can be seen as one of Taiwan's special characteristics in Taiwan's development in ecotourism.

This research wants to understand the perception and behavior of tourists who are interested in tribal ecotourism. Using Smangus for example, we made not only accommodations analysis for two recent years, but also 298 questionnaires by random sampling.

Results of this research shows that most of the visitors turn out to be women , highly-educated, or around 25-34 years old. Tourists mostly come from northern or middle parts of Taiwan, and are more concerned about accommodations, food, and prices of merchandise. Tourists usually stay for two days, traveling mostly with cars and
buses, with cars as their first choice. They usually come in groups of 11-20, and order their meals with the tribe. Most tourists haven’t come here before, while there are a few who have traveled to other tribes, and approve of this kind of ecotourism.

You can tell from Smangus’ special traditional culture and natural scenery what tourists have in mind as their traveling motive, original and revised image of Smangus. We hope that when tourists come here, they can appreciate both the importance of both natural scenery and traditional culture. We hope that through this research, we can use this result to be a reference for future plannings of related management planning in the future.

並列關鍵字

aboriginal tribes ； ecotourism ； environmental perception,behavior ； Smangus ； ecotourist

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