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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 55 ) 〈TOP〉
  1. 方文昌、汪志堅、蘇永盛,2003。「電子商務的研究主題分類:以台灣地區的研究論文所進行之內容分析」,《電子商務研究》。第 1 卷,第 1 期,3-24。
  2. 陳家怡、王玲玲,2010。「網站視覺設計之量化分析」。《2010年資訊傳播學術研討會論文集》,39-44。靜宜大學。
  3. 劉文斌、左晉瑋、彭克仲,2010。「應用資料包絡分析選擇股票投資標的之研究-以上市食品產業為例」,《台灣農學會報》,第11卷,第5期,409-428。
  4. 劉光夏、周士邦、王玲玲,2011。「網站視覺設計之評量」,《設計與環境學報》,第12卷,49-70。
  5. 劉仲矩、黃敬婷,2013。「網頁美學認知與網路忠誠關聯之研究:使用動機為干擾」,《行銷評論》,第11卷,第3期,255-284。
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