首次政黨輪替後臺灣民眾對報紙與電視媒體的信任變遷及原因探索～2001-2014年四波調查的分析

林秉儀

doi:10.6342/NTU201703233

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首次政黨輪替後臺灣民眾對報紙與電視媒體的信任變遷及原因探索～2001-2014年四波調查的分析

Exploring Change in Public Trust of Newspaper and Television Media After Taiwan’s First Post-Democratization Party Turnover:An Analysis of Four Surveys Between 2001 and 2014

林秉儀 , Masters　　Advisor：陳明通　　

繁體中文 DOI： 10.6342/NTU201703233

政黨輪替；政黨傾向；媒體信任；傳統主流媒體；報紙與電視媒體； political party alternation ； party preference ； media trust ； traditional mainstream media ； newspaper and television media

Abstract │ Reference (255) │ Altmetrics

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The very first political party alternation in 2000 marked the milestone of the democratic development in Taiwan. Hence, based on which, this paper explores the shift of public trust towards newspaper and TV media and identifies its underlying reasons from 2001 to 2014, supporting the timeline with major events.

The study discovered a descending trend in public trust both in traditional mainstream media, newspaper and television, and public distrust continued to increase. It brings us the question- how Taiwan, a country that has long been deprived of the freedom of speech, does not bring forth comprehensive democratisation when its media had been extensively liberalised? What type of community structure the audience form during the past 14 years, to distrust traditional media? Is there any ideological frame hidden in this phenomenon? The author of the paper attempted to analyse the variables of the population structure of the audience and preference in the political party through empirical research to determine factors influencing media trust.

The finding of this paper is that the "political party preference" of Taiwanese residents is the critical reason influencing trust toward newspapers and television media. The results of the study are consistent with many of the relevant literatures in the past, which unanimously agreed that pan-KMT (pan-blue parties) tend to trust traditional media; unquestionably, the results are related to the historical and political structure before Taiwanese demoncratization. Supporters of specific political parties are more inclined to trust media, and this tendency has continued to exist 30 years after the lift of martial law in Taiwan until the country's reach to democratic maturity after the party alternation, making this phenomenon unique to Taiwanese political ecology. However, can one say pan-DPP (pan-green parties) will certainly not trust the media? The study found that the trust from pan-green supporters toward newspapers and television media are not consistent, and is depending on whether the ruling party has the same political preference (pan-DPP).

Reference ( 255 ) 〈TOP〉

林子儀（2002）。〈論接近使用媒體權〉收於氏著《言論自由與新聞自由》。臺北：元照。
連結：
瞿海源（1999）。《台灣地區社會變遷基本調查計畫》。中央研究院社會學研究所籌備處。
連結：
王宏忠（2012）。〈政治意識及政治菁英的論述對於台灣民眾議題立場的影響—對Zaller之主流效應及極化效應之檢證〉，《臺灣民主季刊》9(2)：71-123。
連結：
王甫昌（2008）。〈族群政治議題在台灣民主化轉型中的角色〉，《臺灣民主季刊》5(2)：89-140。
連結：
王振寰（1989）。〈台灣的政治轉型與反對運動〉，《台灣社會研究季刊》2(1)：71-116。
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