全通路零售服務對消費者吸引力之研究

翁瑀謙

doi:10.6342/NTU201703378

3.235.25.169，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Engineering > Graduate Institute of Industrial Engineering
Engineering > General Engineering

Bibliography Management Tool

Related Links

Report an Issue

Search in Library

Full-Text will be available on 2022/08/25 Authorization notice of subscription

全通路零售服務對消費者吸引力之研究

Research of Attractiveness to Consumers for Omni-Channel Retailing Service

翁瑀謙 , Masters　　Advisor：蔣明晃　　

繁體中文 DOI： 10.6342/NTU201703378

全通路零售；吸引力；零售服務； Omni-Channel Retailing ； Attractiveness ； Retailing Service

Abstract │ Reference (53) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Recently the rapid development of technology is affecting people’s life around the world. The popularity of mobile network and handheld device have gradually changed consumers’ behavior and have led retailers into the era of Omni-Channel. To increase brand visibility and touch points with consumers, retailers provide diverse services via physical store, online shop or even social media, these multiple channel formats in different purchasing phases, which customers can shop across channels, anywhere and at any time. Furthermore, retailers in Taiwan would like to make shopping and buying more convenient to consumers. Meanwhile, Omni-Channel is soon becoming the dominant retail model.
This study tends to probe retailing services that can attract consumers efficiently in Taiwan. We first analyze shopping journey and consumer behavior changes due to technological improvement. In order to observe what factor of retailing services can impact consumers’ attractiveness, we sort out types of retailing service under Omni-Channel business model. 
The results indicate that four factors “User Friendly”, ”Personalize Information”, “Safety and Trust”, and “Transaction Procedure”, are all having significant positive impact effect on consumers’ attractiveness. Especially, “Delivery”, “Payment” and “Transaction Time” in transaction procedure are the key items which enhance consumers’ attractiveness among others. Therefore, Omni-Channel business in Taiwan who is seeking for creating other value, have to provide variety and holistic services to improve customers’ satisfaction, and complete their shopping experience.

Reference ( 53 ) 〈TOP〉

2. 呂念祖. (2016). 以消費者需求觀點探討全通路零售促成要素之研究. 臺灣大學商學研究所學位論文, 1-73.
連結：
1. Accenture. (2014). Capturing the Potential of Omni-channel Commerce.
連結：
3. Ailawadi, K. L., & Farris, P. W. (2017). Managing Multi-and Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, 93(1), 120-135.
連結：
4. Aren, S., Güzel, M., Kabadayı, E., & Alpkan, L. (2013). Factors affecting repurchase intention to shop at the same website. Procedia-Social and Behavioral Sciences, 99, 536-544.
連結：
5. AT Kearney. (2013). Recasting the Retail Store in Todays Omnichannel World.
連結：

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：