DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
Research of Attractiveness to Consumers for Omni-Channel Retailing Service
翁瑀謙 , Masters Advisor:蔣明晃
繁體中文
DOI:
10.6342/NTU201703378
全通路零售 ; 吸引力 ; 零售服務 ; Omni-Channel Retailing ; Attractiveness ; Retailing Service


- 2. 呂念祖. (2016). 以消費者需求觀點探討全通路零售促成要素之研究. 臺灣大學商學研究所學位論文, 1-73.
連結: - 1. Accenture. (2014). Capturing the Potential of Omni-channel Commerce.
連結: - 3. Ailawadi, K. L., & Farris, P. W. (2017). Managing Multi-and Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, 93(1), 120-135.
連結: - 4. Aren, S., Güzel, M., Kabadayı, E., & Alpkan, L. (2013). Factors affecting repurchase intention to shop at the same website. Procedia-Social and Behavioral Sciences, 99, 536-544.
連結: - 5. AT Kearney. (2013). Recasting the Retail Store in Todays Omnichannel World.
連結: