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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 118 ) 〈TOP〉
  1. 14. Ariely, D., 2000. “Controlling the Information Flow: Effects on Consumers’ Decision Making and Preferences”. Journal of Consumer Research. Vol. 27, Iss. 2, 233-248。
  2. 15. Bahia, K., and Nantel, J., 2000. “A Reliable and Valid Measurement Scale for the Perceived Service Quality of Banks”. International Journal of Bank Marketing. Vol. 18, No. 2, 84-91。
  3. 18. Bitner, M. J., 1990 April. “Evaluating Service Encounters: The Effect of Physical Surrounding and Employee Responses”. Journal of Marketing. Vol. 54, Iss. 2, 66-82。
  4. 19. Bitner, M. J., 1992 April. “Servicescapes: The Impact of Physical Surroundings on Customers and Employees”. Journal of Marketing. Vol. 56, Iss. 2, 57-71。
  5. 23. Cowling, A., and Newman, K., 1995. “Banking on People: TQM, Service Quality, and Human Resources”. Personnel Review. Vol. 24, No. 7, 25-40。
Times Cited (12) 〈TOP〉
  1. 陳潔(2015)。汽車服務業之服務人員服務品質研究。淡江大學管理科學學系碩士班學位論文。2015。1-73。 
  2. 楊宗仁(2010)。網路ATM使用者滿意度與忠誠度之研究-以台灣為例。淡江大學國際商學碩士在職專班學位論文。2010。1-65。 
  3. 翁梓維(2008)。3G 行動通訊加值服務品質之評估。中原大學企業管理研究所學位論文。2008。1-114。 
  4. 蔡嘉紋(2007)。模糊多準則決策分析於網路銀行服務品質之評估。中原大學企業管理研究所學位論文。2007。1-120。 
  5. 丘雅玫(2007)。網路銀行服務品質之研究─以泰國泰華農民銀行為例。臺灣大學資訊管理學研究所學位論文。2007。1-83。 
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