速食店空間消費行為與滿意度分析-以摩斯漢堡為例

林墾

3.227.247.17，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Engineering > Graduate Institute of Building and Planning
Engineering > Civil Engineering & Architecture Engineering
Engineering > Municipal Engineering & Environment Engineering

Bibliography Management Tool

Related Links

Report an Issue

Search in Library

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

速食店空間消費行為與滿意度分析-以摩斯漢堡為例

Analysis of Consumption Behavior and Satisfaction in Fast-Food Stores - Case Study of MOS Burger

林墾 , Masters　　Advisor：林建元　　

繁體中文

速食店；商業空間；消費行為；消費滿意度； fast food restaurant ； commercial space ； consumer behavior ； consumption satisfaction

Abstract │ Reference (104) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Life in urban area is not only fast-paced, but also facing to high housing price with small living spaces.  As a result, in addition to the provision of food and beverage with great convenience, fast-food stores are used as spaces for social interaction. The main purpose of this thesis is to investigate the consumer behavior and satisfaction in the use of fast-food stores space through a case study on MOS Burger fast-food chain stores in Taipei City. Furthermore, the improvements for better operation and management in fast-food store spaces are discussed.
The satisfaction of consumption in fast-food store space is composed of three different aspects, namely, “service quality”, “environment and atmosphere” and “hardware facilities”.  Through site observation, interview, and questionnaire survey, the satisfaction of space consumption in MOS burger’s sample stores are investigated. It is found in this research that consumer satisfaction ranks from ”providing washing sink in dining area”, “no time limit on seat use”, and down to “delivering meals to table”. Through factor analysis, consumer satisfaction can be explained by three key factors, namely, ”environment and atmosphere in the store”, ”hardware facility” and “service and convenience”. With “Importance and Performance Analysis”, this study found that four main items need to be improved in MOS Burger, they are: ” courtesy of consumers”, ” layout of seat and table”, ”comfort on seat”, and ”provision of socket and wireless network”
Through cluster analysis, the consumers of MOS burger can be grouped into  two main different clusters, namely, ”space-use oriented user”, and “eat and atmosphere-enjoyed oriented users”. The consumption purpose of “eat and atmosphere-enjoyed oriented users” group is mainly for eating-related activities, and the consumption purpose of “space-use oriented users” is mainly for the use of space in fast-food restaurant.
In addition to the analysis of relationship between consumer characteristics and  space satisfaction in MOS Burger provides, this research also concludes that more improvement of service quality will not only enhance the competitiveness of MOS Burger, but also making more significant contribution to social interaction among people in the urban communities.

Reference ( 104 ) 〈TOP〉

王俐容 (2005)，〈文化政策中的經濟論述：從菁英文化到文化經濟？〉，《文化研究》1:169-195。
連結：
李亞玲(2008)《品牌知名度、品牌形象、與顧客滿意度關係之研究：以連鎖速食業為例》高雄：高雄餐旅學院餐旅管理研究所在職專班碩士論文。
連結：
吳昕顥 (2005)，《長鞭效應對速食業庫存影響之研究》。臺北：國立臺灣大學商學研究所碩士論文。
連結：
林明海 (1985)，《速食連鎖店行銷策略之研究》。桃園：中原大學企業管理研究所碩士論文。
連結：
林怡均 (2010)，《連鎖速食餐廳消費者生活型態區隔與品牌忠誠度關係之研究－以麥當勞與摩斯漢堡比較分析》。高雄：高雄餐旅大學餐旅管理研究所碩士論文。
連結：

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：