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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 104 ) 〈TOP〉
  1. 王俐容 (2005),〈文化政策中的經濟論述:從菁英文化到文化經濟?〉,《文化研究》1:169-195。
  2. 李亞玲(2008)《品牌知名度、品牌形象、與顧客滿意度關係之研究: 以連鎖速食業為例》高雄:高雄餐旅學院餐旅管理研究所在職專班碩士論文。
  3. 吳昕顥 (2005),《長鞭效應對速食業庫存影響之研究》。臺北:國立臺灣大學商學研究所碩士論文。
  4. 林明海 (1985),《速食連鎖店行銷策略之研究》。桃園:中原大學企業管理研究所碩士論文。
  5. 林怡均 (2010),《連鎖速食餐廳消費者生活型態區隔與品牌忠誠度關係之研究-以麥當勞與摩斯漢堡比較分析》。高雄:高雄餐旅大學餐旅管理研究所碩士論文。
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