DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
The Political Marketing of Taipei Mayor Election in 2010- A Case Study of KMT and DPP Candidates
賴怡真 , Masters Advisor:陳明通
繁體中文
DOI:
10.6342/NTU.2011.01797
政治行銷 ; 競選廣告候選人形象 ; 政治傳播 ; 台北市長選舉 ; political marketing ; campaign advertisement ; the images of candidates ; political communication ; Taipei city mayor election


- 王甫昌(2003)族群接觸機會?還是族群競爭?:本省閩南人族群意識內涵與地區差異模式之解釋。台灣社會學,4,11-74。
連結: - 林佩霓(2006)候選人形象定位策略之研究-以2005 年台北縣縣長選舉為例。國立台灣師範大學大眾傳播研究所碩士論文,台北。
連結: - 林逸綾(2009)女性候選人參選政治行銷個案分析-以2006 年台北市議員選舉為例。國立台灣大學國家發展研究所碩士論文,台北。
連結: - 陳彥佑、鈕則勳(2008)競選議題與宣傳策略-以周錫瑋競選2005 年台北縣長為例。選舉評論,4,61-88。
連結: - 黃秀端(2006)兩大黨對決局面儼然成形。台灣民主季刊,3(4),181-190。
連結: