社群網路的涉入程度對非連鎖咖啡廳消費者行為之影響

黃詩羽

doi:10.6342/NTU201800088

18.207.238.28，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Bio-resources and Agriculture > Graduate Institute of Agricultural Economics
Bio-Agriculture > Agriculture

Bibliography Management Tool

Related Links

Report an Issue

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

社群網路的涉入程度對非連鎖咖啡廳消費者行為之影響

Impacts of Network Community Involvement on Consumer Behaviors of Non-Chain Café Shops

黃詩羽 , Masters　　Advisor：雷立芬　　Co-advisor ：王俊豪

繁體中文 DOI： 10.6342/NTU201800088

社群網路；涉入程度；咖啡；非連鎖咖啡廳；消費者行為； network community ； involvement ； coffee ； non-chain cafe shop ； consumer behavior

Abstract │ Reference (75) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Following the rapid development of the internet, people has become more dependent on it. People use social network to communicate, and become the main source of information. The internet community website has played an increasingly important role in comsumer’s behavior.
	With the change in people’s eating habit, more and more people have revalued the quality eating habits, people have paid more attention at the alleys of the non-chain café shop spending there leisure time. In recents years, coffee imports in Taiwan is more than twice in the past.
	This research take that consumer at the non-chain café shop in Taipei for investigation, discussing the influence of consumer behavior towards Network community involvement. This research received 742 efficient questionnaires to understand whether network community involvement have any correlation with consumer’s behavior.
	The main empirical conclusions comprised of: network community involvement will affect consumer behavior. There is also significant different between demographic variables and consumer motivation.
In conclusion, the study provides some suggestion and recommendations for the coffee industry and supervisor of non-chain café shop in managing the market strategies. And also for future potential study research direction.

Reference ( 75 ) 〈TOP〉

白凢芸、黃稜茹，2013。「影響個性咖啡館消費者來店決策之研究」，《運動休閒餐旅研究》。8卷2期，160-177。
連結：
阮紹薇，2000。「電腦網路中虛擬群現象與經學策略之探討」，《大學圖書館》。4卷1期，60-80。
連結：
張淑芬、程永雄、徐信次、朱慶國，2006。「台灣咖啡之介紹」，《農業試驗所技術服務》。67期，13-16。
連結：
黃志彥、李清松、洪毓穗，2011。「生活型態與產品屬性影響國產葡萄酒消費者購買行為之研究」，《行銷評論》。8卷2期，199-224。
連結：
董益吾、洪薇婷、陳美燕，2015。「非連鎖咖啡館顧客商店印象與購買行為之研究」，《休閒管理研究》。2卷1期，35-22。
連結：

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：