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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 37 ) 〈TOP〉
  1. 李曉嵐,2005。「消費者對基因改造食品態度前因之研究」。碩士論文,大同大學事業經營研究所。
  2. 徐佳鈴,2007。「消費者對基因食品認知、情感與購買意願之研究」。碩士論文,中興大學行銷學研究所。
  3. 黃三光、曾經洲,2001。「基因改造作物的優勢與潛藏危機」,『藥毒所專題報導』。63期,1-11。
  4. Alba, J. W. and J. W. Hutchinson, 1987.“Dimensions of Consumer Expertise,”Journal of Consumer Research. 13(4): 411-454.
  5. Allison, N. K., 1978.“A Psychometric Development of a Test for Consumer Alienation from the Marketplace,”Journal of Marketing Research. 15: 565-575.
Times Cited (3) 〈TOP〉
  1. 葉庭歡(2015)。國產農產品直銷管道之消費者行為分析。臺灣大學農業經濟學研究所學位論文。2015。1-74。 
  2. 吳佳芸(2015)。商品的負面印象烙印與接受度相關性初探-以民眾對Q彈澱粉食品之態度為例。國立臺灣大學職業醫學與工業衛生研究所學位論文。2015。1-121。 
  3. 鄭思婷(2012)。信任、知覺利益、知覺風險與基因改造食品接受度的結構方程模式分析。臺灣大學農業經濟學研究所學位論文。2012。1-72。 
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