串流音樂產業終端產品演化分析

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串流音樂產業終端產品演化分析

Evolution Analysis of Music Streaming Client Products

林文堯 , Masters　　Advisor：吳政鴻　　

繁體中文

物聯網；音響產業；手持式裝置；串流音樂；雲端服務； Internet of Things (IoT) ； music insutry ； Music streaming ； cloud service ； henadheld devices

Abstract │ Reference (14) │ Altmetrics

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In IT (Information Technology) industry, the handheld devices (such as mobile phone and tablet PC) dominate the growth and push industry toward ‘Post-PC’ era.  The massive numbers of henadheld devices in the market not only boost the growth of Internet but also brought major momentum of growth for products, such as peripherals.  And among the peripherals, products that offer good audio quality, such as headset and Bluetooth speakers take a good share. Yet by taking a close examination, there’re still unfulfilled needs for consumers for these peripheral audio products which therefore offer a chance for competing products. Competition like this is common across industries, however in this thesis not only audio product factors are included but also more external external competition factors are introduced for analysis, such as change of music platform (on line music eco system), user cases, correspodning feature evolutions and so on. With detailed analysis of these internal and external factors, a structure of colrelations of all factors can be found.

Internet of Things (IoT) has been the next big thing for the industry these days. A successful model of IoT follows a basic rule of hardware + cloud service. IoT services like smart city, smart snergy, tele-care or others all depend on specific hardware and associated cloud services to provide a total solution. Among these IoT services, audio client prodcuts is one of the fast growing sectors as

1.	Music content industry is moving towards streaming model, for example Pandora Internet Radio Internet Radio.  Music streaming companies like this are coming to consumers’ life.
2.	With the uprise of handheld devices, consumers need a better audio device to enjoy the music content stored within these devices, for example headset or new audio products.
3.	By taking advamtage of the handheld devices, applications are becoming a new user interface to manage the audio clients and content more easily.
4.	New generation of audio products, with built in wifi and support Internet music streaming, are offering mushc enhanced user experience compared with the traditional audio products.

The above factors are critical to the changes of both music servces and hardware products. They not only boost progress but also reshape the industry.

Based on IoT model, the formula for music insutry is streaming service and audio client products.  However a closer examination reveals that other than these two key pieces there’re still other consumer issues to concern, such as integrating handheld device contents to the system, management of multipls client products, easier user interface to interact with the devices andso on. These unfulfilled issues and needs for improvement provide a basis for future evolution.

This article aims to analyze the above factors to come up with a co-relation in between them, by using case study method.

Reference ( 14 ) 〈TOP〉

參考文獻
[1] A Digital World Designed With You in Mind. (n.d.). Retrieved July 8, 2014, from http://www.dlna.org/consumer-home
[2] Clayton M. Christensen，Michael E. Raynor，2010，《The Innovator’s Solution：Creating and Sustaining Successful Growth》，臺灣：天下雜誌。
[3] Echonext (n.d.). We Know Music...Retrieved August 1, 2014, from http://echonest.com/
[4] Eugene Kim (2013, August 7). The Best AirPlay Speakers. Retrieved July 8, 2014, from http://www.pcmag.com/article2/0,2817,2406177,00.asp

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