從策略規劃到平衡計分卡的導入於中國的模具塑膠產業- N公司華東廠為例

蔡建勝

doi:10.6342/NTU201600198

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從策略規劃到平衡計分卡的導入於中國的模具塑膠產業- N公司華東廠為例

Import from strategic planning to the Balanced Scorecard in China's plastic mold industry: Taking east China plant of N company as an example

蔡建勝 , Masters　　Advisor：陳家聲　　

繁體中文 DOI： 10.6342/NTU201600198

模具塑膠產業；策略目標；企業競爭力；平衡計分卡；個案研究； Plastic mold industry ； Strategic objectives ； Firm competitiveness ； Balanced scorecard ； Case study

Abstract │ Reference (39) │ Altmetrics

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Focusing on how traditional plastic mold industry maintains its sharpness and flexibility and promptly react to competition and change of the market in the face of the rapidly change environment of the industry, this study aims to twist the decline of business performance through reformation and clarify the basic ideas of vision and core values of the company when the company is severely impacted in terms of its business. Then the study investigates resources available in the company and the core competitiveness internally and analyzes the external environment. Finally, the study resolves the competitive strategies and goals of the company and explores the case from planning, analyzing, developing, and implementing the balanced scorecard. 
   
    This study adopts in-depth involvement case study method. First, the study understands the project and theoretical basis to be introduced and confirms the keys to the problem through three parts, strategy planning, firm competitiveness, and industrial environment. In particular, the change of the external industrial environment the location of the internal core competitiveness shall be fully understood. Through the use of SWOT, BCG mode, Porter five forces analysis, and other tools and the reference to previous business performance, this study successfully adjusts the best product portfolio strategy for the company and reforms the innovative service procedure for the promotion of client values.

Through the introduction of the balanced scorecard developed by the study from three phases, planning, implementation, and effect analysis, this study helps the industry to understand the environment it is located in in order to make a beneficial business strategy, promote business performance, and make progress stably. Finally, in the process of continuously implementing the balanced scorecard, one shall still keep paying attention to the influence by technological development and adjusting the strategic objectives flexibly. Besides, one shall keep developing further core competitiveness and take full advantage of it so as to pursue sustainable operation and realize the vision of the company.

Reference ( 39 ) 〈TOP〉

1.方至民，2014，策略管理概論：應用導向策略管理，台北，前程文化。
2.中國商品網，2012，長三角模具製造產業現狀與發展趨勢。http://big5.mofcom.gov.cn/gate/big5/ccn.mofcom.gov.cn/spbg/show.php?id=13016
3.中國產業調查網，2015，2015年版中國模具市場專題研究分析與發展趨勢預測報告。
4.中國產業研究報告網，2013，2013 ~ 2017年中國工程塑料行業產銷需求與投資預測分析報告。http://www.docin.com/p-1462654220.html
5.北京國信博研信息中心，2010，2010 ~ 2015年中國模具、鋼模(金屬模具、塑膠模具、橡膠模具)市場調研及投資預測報告。

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